Tarte Color Splash Hydrating Lipstick ($21.00 for 0.12 oz.) is supposed to be a “long-wearing and moisture-rich, full-coverage lipstick” that is available in 24 shades. The range is exclusive to Sephora/Tarte at this time. The consistency of the formula has an incredibly smooth, creamy feel to it and has enough substance and thickness to it that it adheres well to the lips and usually doesn’t pull into lip lines. I felt like the formula felt slightly more emollient initially and “dried” a bit to more of a satin-to-cream finish after a few minutes (but not a true dry down, as it wasn’t transfer-resistant!). The majority of shades were very pigmented, easy to apply, comfortable to wear with light to moderate hydration over time, and lasted between four and seven hours on me.
A few of the lightest and darkest shades weren’t as pigmented or were less flattering on the lips compared to more of the medium shades. There did not seem to be any added fragrance to it (smelled slightly waxy), and I didn’t notice any taste.
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