Tarte Rum Punch is a moderately warm-toned, dark beige with a cream finish. It is a permanent lipstick that retails for $21.00 and contains 0.12 oz.
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Tarte Rum Punch Rainforest of the Sea Color Splash Lipstick ($21.00 for 0.12 oz.) is a medium, rosy beige with warmer undertones and a cream finish. It had nearly opaque color payoff that applied evenly across the lips. The formula felt creamy enough to glide on without tugging but wasn't too thick nor did it slide around on the lips while worn. There was a smidgen of color that pulled into my deeper lip lines, but it wasn't something I could notice at a normal viewing distance (only in the close-up photos). The lipstick stayed on well for four and a half hours and was moderately moisturizing.
The formula is supposed to be "long-wearing," "full coverage," and hydrating. The consistency has an incredibly smooth, creamy feel to it and has enough substance and thickness to it that it adheres well to the lips and usually doesn't pull into lip lines. I felt like the formula felt slightly more emollient initially and "dried" a bit to more of a satin-to-cream finish after a few minutes (but not a true dry down, as it wasn't transfer-resistant!). The majority of shades were very pigmented, easy to apply, comfortable to wear with light to moderate hydration over time, and lasted between four and seven hours on me. A few of the lightest and darkest shades weren't as pigmented or were less flattering on the lips compared to more of the medium shades. There did not seem to be any added fragrance to it (smelled slightly waxy), and I didn't notice any taste.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Discover longwearing lip color powered by H2O with this full coverage hydrating lipstick. The ultra-creamy vegan formula combines intense pigments and buttery-smooth conditioners for comfort-swipe color that locks in place with no feathering or bleeding. Make water work for you through each sea-inspired shade infused with regenerative lip-quenchers and the antioxidant Rainforest of the Sea™ complex to help smooth the look of lip lines.
Hydrogenated Polyisobutene, octyldodecanol, polyethylene, aluminum starch octenylsuccinate, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, bis-diglyceryl polyacyladipate-2, microcrystalline wax/cera microcristallina/cire microcrystalline, hydrated silica, kaolin, water/aqua/eau, isohexadecane, silica, mica, squalane, caprylic/capric triglyceride, algae extract, benzyl benzoate, butyrospermum parkii (shea) butter, calcium aluminum borosilicate, calcium sodium borosilicate, citric acid, cocos nucifera (coconut) oil, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, ethylhexyl palmitate, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, gardenia taitensis flower extract, hydrogenated olive oil, hydrogenated polycyclopentadiene, olea europaea (olive) fruit oil, olea europaea (olive) oil unsaponifiables, palmitoyl tripeptide-1, parfum/fragrance, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, shorea stenoptera seed butter, sorbitan isostearate, sorbitan oleate, synthetic fluorphlogopite, tetrahexyldecyl ascorbate, tin oxide, tocopherol, tocopheryl acetate, tribehenin, VP/eicosene copolymer, titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 lake (15850). ME110000111