Tarte Colada is a moderately warm-toned, medium-dark brown with a satin finish. It is a permanent lipstick that retails for $21.00 and contains 0.12 oz.
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Tarte Colada Color Splash Hydrating Lipstick ($21.00 for 0.12 oz.) is muted, medium peachy brown with warm undertones and a cream finish. It had good pigmentation, though it was shy of being full coverage, that went on evenly and smoothly. The lipstick was slightly more emollient than others in the range, and I had a touch of color that pulled into my lip lines as a result, though I did not feel it was noticeable from a normal viewing distance (only in the close-up photos). This shade wore nicely for five and a half hours and was hydrating while worn.
The formula is supposed to be "long-wearing," "full coverage," and hydrating. The consistency has an incredibly smooth, creamy feel to it and has enough substance and thickness to it that it adheres well to the lips and usually doesn't pull into lip lines. I felt like the formula felt slightly more emollient initially and "dried" a bit to more of a satin-to-cream finish after a few minutes (but not a true dry down, as it wasn't transfer-resistant!). The majority of shades were very pigmented, easy to apply, comfortable to wear with light to moderate hydration over time, and lasted between four and seven hours on me. A few of the lightest and darkest shades weren't as pigmented or were less flattering on the lips compared to more of the medium shades. There did not seem to be any added fragrance to it (smelled slightly waxy), and I didn't notice any taste.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Discover longwearing lip color powered by H2O with this full coverage hydrating lipstick. The ultra-creamy vegan formula combines intense pigments and buttery-smooth conditioners for comfort-swipe color that locks in place with no feathering or bleeding. Make water work for you through each sea-inspired shade infused with regenerative lip-quenchers and the antioxidant Rainforest of the Sea™ complex to help smooth the look of lip lines.
Hydrogenated Polyisobutene, octyldodecanol, polyethylene, aluminum starch octenylsuccinate, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, bis-diglyceryl polyacyladipate-2, microcrystalline wax/cera microcristallina/cire microcrystalline, hydrated silica, kaolin, water/aqua/eau, isohexadecane, silica, squalane, caprylic/capric triglyceride, algae extract, benzyl benzoate, butyrospermum parkii (shea) butter, calcium aluminum borosilicate, calcium sodium borosilicate, citric acid, cocos nucifera (coconut) oil, cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, ethylhexyl palmitate, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, gardenia taitensis flower extract, hydrogenated olive oil, hydrogenated polycyclopentadiene, mica, olea europaea (olive) fruit oil, olea europaea (olive) oil unsaponifiables, palmitoyl tripeptide-1, parfum/fragrance, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, shorea stenoptera seed butter, sorbitan isostearate, sorbitan oleate, synthetic fluorphlogopite, tetrahexyldecyl ascorbate, tin oxide, tocopherol, tocopheryl acetate, tribehenin, VP/eicosene copolymer. (+/-): Red 7 Lake (15850), yellow 6 lake (CI 15985), yellow 5 lake (CI 19140), blue 1 lake (CI 42090), red 28 lake (CI 45410), iron oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891). ME110000101