Urban Decay Vanity Kills is a very cool-toned, light-medium lavender with a satin finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Vanity Kills Vice LipstickUrban Decay Vanity Kills Vice Lipstick ($17.00 for 0.11 oz.) is described as a "lavender [with a Mega Matte finish]." It's a medium, lavender purple with subtle, cool undertones and a semi-matte finish. It seemed to be one of the less-pigmented Mega Matte shades, though it was still semi-opaque; I just felt like it was noticeably translucent where the natural lip color comes through and can influence the way the lipstick looks on. The consistency was thin, not too clingy, and a had a bit more slip than other Mega Mattes. The color lasted for four and a half hours and was neither drying nor hydrating, but some of the color settled into lip lines over time. ColourPop Koala (LE, $6.50) is darker, warmer (90% similar). MAC Fresh Amour (LE, $19.00) is lighter, more muted, cooler (90% similar). MAC Lured In (LE, $20.00) is darker, cooler (90% similar). ColourPop Brills (LE, $7.00) is warmer (85% similar). MAC Lavender Jade (P, $20.00) is darker, brighter, warmer (85% similar). Sephora Trippin (50) (P, $8.00) is cooler (85% similar). MAC Weekend 2 (LE, $20.00) is lighter, warmer (85% similar). Make Up For Ever C503 (DC, $22.00) is lighter, brighter (85% similar). Fenty Beauty One of the Boyz (P, $18.00) is darker (85% similar). LORAC Brunch Queen (LE, $17.00) is lighter (90% similar). ColourPop Fluke (P, $7.00) is darker (85% similar). KVD Beauty Coven (DC, $21.00) is lighter, cooler (90% similar). KVD Beauty Coven (P, $19.00) is darker (85% similar). Urban Decay Shallow (DC, $18.00) is darker (85% similar). MAC Strutting Fabulous (LE, $19.00) is darker, warmer (80% similar). MAC Dodgy Girl (LE, $20.00) is lighter, warmer (80% similar). Melt Cosmetics Darling (P, $19.00) is lighter, brighter (80% similar). Make Up For Ever C502 (DC, $22.00) is darker, more muted, cooler (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.