KVD Beauty Coven is a very cool-toned, medium lavender with a matte finish. It is a discontinued lipstick that retails for $21.00 and contains 0.1 oz.
Coven is described as a "matte lavender." It's a light-medium, lavender purple with cool undertones and a matte finish. It had semi-opaque color coverage that had a drier, firmer consistency so it tugged somewhat when applied, though the version in this set is much less dry compared to the original version I have from when the Studded Kiss range launched. It lasted for five hours but faded unevenly from the center of the mouth. It was drying over time. NYX Lavender (P, $6.00) is lighter, cooler, glossier (85% similar). MAC Courting Seduction (LE, $20.00) is lighter (85% similar). MAC Fresh Amour (LE, $19.00) is lighter (90% similar). KVD Beauty Coven (P, $19.00) is darker (85% similar). KVD Beauty Coven (P, $18.00) is darker, cooler, less glossy (85% similar). Urban Decay Vanity Kills (P, $18.00) is darker, warmer (90% similar). Dior Cloudy Matte (380) (LE, $35.00) is darker, cooler (85% similar). Illamasqua Posture (P, $24.00) is warmer (85% similar). MAC Lavender Jade (P, $20.00) is darker, warmer (80% similar). Smashbox Fairplay (P, $21.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.
This hybrid lipstick is formulated with Color Cushion Technology, which combines 10-hour budge-proof wear with vibrant color. Featuring a color spectrum for every skin tone, this lipstick lets you glide on velvety-soft comfort and eye-popping colors that range from classic everyday neutrals to bright shades.