Melt Cosmetics Darling Lipstick ($19.00 for 0.16 oz.) is a cool-toned, light lavender with a matte finish. It had opaque color coverage, and the texture was somewhat dry, so it did tug and pull at the lips when applied from the tube. It requires full prep before application--exfoliate, balm, etc. and your lips have to be in tip-top shape, as the drier consistency will grab onto any imperfections otherwise. This shade lasted five and a half hours but settled and looked "cracked" after four hours. It was somewhat drying when worn. MAC Dodgy Girl (LE, $16.00) is pinker, darker. MAC Fresh Amour (LE, $16.00) is grayer, darker. See comparison swatches / view dupes.