MAC Lured In is a moderately cool-toned, medium-dark lavender with a natural finish. It is a limited edition lipstick that retails for $20.00 and contains 0.1 oz.
MAC Lured In Lipstick ($17.00 for 0.10 oz.) is described as a "mid-tone pastel purple [with an Amplified finish]." It's a light-medium, lavender purple with cooler undertones and a natural finish. It had mostly opaque coverage, but it had quite a bit of slip and tended to look uneven and streaky applied. The color gravitated towards my lip lines, and as the shine wore down, this seemed to get worse over time. This shade lasted for four hours and was neither drying nor hydrating. ColourPop Fluke (P, $7.00) is darker (90% similar). Fenty Beauty One of the Boyz (P, $18.00) is darker, less glossy (90% similar). Urban Decay Vanity Kills (DC, $18.00) is lighter, warmer (90% similar). MAC Forget-Me-Naughty (LE, $20.00) is darker, warmer, less glossy (85% similar). Revlon Lilac Mist (P, $8.49) is darker, more muted, warmer (85% similar). Make Up For Ever C502 (DC, $22.00) is darker, more muted (80% similar). Make Up For Ever C503 (DC, $22.00) is lighter (80% similar). Obsessive Compulsive Cosmetics Belladonna (DC, $18.00) is darker, glossier (80% similar). Tarte Yaassss (P, $20.00) is darker, warmer (80% similar). LORAC Brunch Queen (LE, $17.00) is lighter (80% similar). Urban Decay Twitch (DC, $18.00) is darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.