Urban Decay Plushie is a moderately warm-toned, medium-dark purple with a matte finish. It is a permanent eyeliner that retails for $20.00 and contains 0.04 oz.
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Urban Decay Plushie 24/7 Velvet Glide-on Eye Pencil ($20.00 for 0.04 oz.) is described as a "rich, smoky matte purple." It's a medium-dark, plum-tinged purple with a matte finish. It had semi-opaque color in one go, but it wasn't very buildable as the consistency of this shade was drier than the rest, so it tended to skip and apply unevenly, which made layering the color difficult. Once on, the color did stay on well for eight and a half hours before starting to show signs of fading. Laura Mercier Violet (P, $24.00) is cooler-toned, less matte. MAC Snow Shadow (P, $20.00) is darker. See comparison swatches / view dupes.
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An ultra-smoky liner for smudging with the same long-lasting benefits of Urban Decay’s cult-favorite, 24/7 Glide-On Eye Pencil. The perfect liner to complement the UD smoky eye, this exclusive waterproof formula provides the same long-lasting wear you’ve come to expect from 24/7but with a soft, smoky, matte finish. Ultra-velvety and plush-textured, it’s the ultimate smoky tool for smudging. It’s formula provides intense color payoff, and it’s blendable with a quick dry-down. More powdery than Urban Decay’s bestselling 24/7 Glide-On Eye Pencil, 24/7 Velvet smudges easily to create soft, smoky edges. With its easy-to-blend, waterproof formula, it achieves perfectly blended-out, or rich, defined eye looksand once it dries down, it lasts all day.
Dimethicone, Isododecane, Silica, Sucrose Tetrastearate Triacetate, Synthetic Wax, Hydrogenated Jojoba Oil, Polybutene, Methyl Methacrylate Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Isoceteth-10. (+/-) May Contain: CI 77499 (Iron Oxides).