Urban Decay Lush is a moderately warm-toned, very dark brown with a matte finish. It is a permanent eyeliner that retails for $20.00 and contains 0.04 oz.
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Urban Decay Lush 24/7 Velvet Glide-on Eye Pencil ($20.00 for 0.04 oz.) is described as a "rich smoky matte brown." It's a deepened, dark brown with a matte finish and subtle warm undertones. The consistency is drier (you can definitely feel what they mean by "more powdery"), so it had a tendency to skip/drag in coverage, though it didn't really feel stiff or stubborn when I used it on my lower lash line. It wore well for nine hours before it started to smudge along the lower edge. Buxom Here’s My Number (P, $17.00) is less matte. Urban Decay Crave (P, $19.00) is less matte. Urban Decay Demolition (P, $19.00) is less matte. MAC Rich Experience (P, $20.00) is similar. Estee Lauder Blackened Cocoa (LE, $20.00) is darker. Bobbi Brown Mahogany (P, $24.00) is darker, less matte. See comparison swatches / view dupes.
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An ultra-smoky liner for smudging with the same long-lasting benefits of Urban Decay’s cult-favorite, 24/7 Glide-On Eye Pencil. The perfect liner to complement the UD smoky eye, this exclusive waterproof formula provides the same long-lasting wear you’ve come to expect from 24/7but with a soft, smoky, matte finish. Ultra-velvety and plush-textured, it’s the ultimate smoky tool for smudging. It’s formula provides intense color payoff, and it’s blendable with a quick dry-down. More powdery than Urban Decay’s bestselling 24/7 Glide-On Eye Pencil, 24/7 Velvet smudges easily to create soft, smoky edges. With its easy-to-blend, waterproof formula, it achieves perfectly blended-out, or rich, defined eye looksand once it dries down, it lasts all day.
Dimethicone, Isododecane, Silica, Sucrose Tetrastearate Triacetate, Synthetic Wax, Hydrogenated Jojoba Oil, Polybutene, Methyl Methacrylate Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Isoceteth-10. (+/-) May Contain: CI 77499 (Iron Oxides).