Urban Decay Vice is a moderately warm-toned, dark purple with a pearl finish. It is a permanent eyeliner that retails for $22.00 and contains 0.04 oz.
Urban Decay Vice 24/7 Glide-On Eye Pencil (Eyeliner) ($22.00 for 0.04 oz.) is a medium purple with subtle, warm undertones and flecks of violet and copper micro-sparkle throughout. It had a smooth consistency that glided easily across my lash line with a velvety quality to it, so it did not feel too wet as it went on.
I could smudge it out if I wanted to after the initial application, but it didn't get into fine lines as it set. It had semi-opaque color payoff that was buildable to opaque coverage with a second layer (or applied in shorter, overlapping strokes). This shade lasted well for nine hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Our award-winning, bestselling, and waterproof 24/7 Glide-On Eye Pencil comes in an insane range of shades, from daytime neutrals to electric hues, and five finishes—shimmer, satin, matte, metallic, and glitter. This eyeliner goes on smoothly, stays soft and super-creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Line your eyes with a hint of color or opt for a graphic, dramatic look. Use them solo or combine with Urban Decay eyeshadows for more intensity. Created with 50 percent moisturizing ingredients suspended in a waterproof formula, 24/7 Eye Pencil gets a boost from vitamin E, jojoba oil, and cottonseed oil. Use the Grindhouse Double Barrel Sharpener to keep your pencils always sharp.
Cyclopentasiloxane, Isododecane, Synthetic Wax, Polybutene, Simmondsia Chinensis (Jojoba) Seed Oil, Calcium Aluminum Borosilicate, Hydrogenated Cottonseed Oil, Calcium Sodium Borosilicate, Silica, Ceresin, Ozokerite, Cera Microcristallina (Microcrystalline Wax), Tocopherol, Ascorbyl Palmitate, Tin Oxide, Phenoxyethanol. May Contain: CI 77007 (Ultramarines), CI 75470 (Carmine), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 77019 (Mica).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.