Make Up For Ever I90 Iridescent Pop Purple is a moderately cool-toned, dark purple with a pearl finish. It is a permanent eyeliner that retails for $21.00 and contains 0.04 oz.
Make Up For Ever I90 Iridescent Pop Purple Aqua XL Eye Pencil ($21.00 for 0.04 oz.) is a medium-dark violet purple with fine pearl. I had a tough time applying this one, as it was stiffer and tended to apply in short chunks--it was almost as if it had dried out, despite being brand new (though it could have dried out while waiting to be sold). It was hard to apply an even layer, and it was harder still to really build-up the color as the color would thicken on itself and appear even more uneven than a single layer looked. On the lower lash line, it wore for eight hours. Urban Decay Voodoo (PiP, $22.00) is warmer (90% similar). Milani Perfect Purple (P, $6.99) is more shimmery, warmer (90% similar). Urban Decay Psychedelic Sister (P, $22.00) is more shimmery, warmer (90% similar). ColourPop Ho Ho (LE, $7.00) is more shimmery, darker, cooler (90% similar). MAC Designer Purple (P, $15.00) is more shimmery, warmer (90% similar). Buxom Door's Unlocked (P, $17.00) is more shimmery (90% similar). L'Oreal Pure Purple (240) (P, $8.99) is lighter (90% similar). Urban Decay Vice (P, $22.00) is warmer (90% similar). KVD Beauty Roxy (P, $18.00) is less shimmery, cooler (90% similar). Zoeva Regency (P, $7.50) is cooler (85% similar). KVD Beauty Homie (PiP, $10.00) is cooler (85% similar). Urban Decay Ransom (LE, $22.00) is darker, cooler (90% similar). See comparison swatches / view dupes side-by-side.
This innovative formula is waterproof and long lasting, gives you intense, rich colors and and ultra smooth glide for easy application. The line is super-precise and ultra-resistant, while the creamy texture blends easily with a brush for a soft, blurry finish. Choose your shade from five XL finishes: matte, satiny, iridescent, metallic or diamond.