MAC Image Conscious is a slightly cool-toned, dark purple with a pearl finish. It is a permanent eyeliner that retails for $17.00 and contains 0.012 oz.
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MAC Image Conscious Technakohl Liner ($16.00 for 0.012 oz.) is described as a "purple." It's a medium-dark purple with soft shimmer and a pearly sheen. It had semi-sheer pigmentation in a single pass, which wasn't buildable for much more intensity than that. The waxy consistency made it hard to build up the color. On me, this shade lasted for six and a half hours. See comparison swatches / view dupes.
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The liner’s enduring formula features a unique combination of plant-derived waxes, providing a soft, comfortable feel, while staying smudge-resistant for up to eight hours. Whatever your style, get ready to line it up.