Ulta Taupe is a very warm-toned, medium-dark taupe with a frost finish. It is a permanent eyeshadow that retails for $10.00 and contains 0.12 oz.
Taupe Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) is a medium brown with a hint of a grayish tone, but it had stronger warm, red-orange undertones and a frosted finish. The pigmentation was excellent whether used dry or wet--intense either way. The texture was soft, velvety, and smooth. It wore well for nine hours before starting to crease. I thought L'Oreal Amber Rush might be similar, but it is much warmer and redder. Urban Decay Mugshot (P, $18.00) is darker, grayer. MAC Until Dawn #1 (LE, $21.00) is similar. Urban Decay Stray Dog (LE, $18.00) is darker. Bobbi Brown Stormy Grey (LE, $21.00) is darker, grayer. See comparison swatches.
ULTA's Brilliant Color Eye Shadow offers the comfort of a cream and the ease of application only a powder can deliver. This silky soft velvety texture offers great staying power with crease resistant wear.