Lavender Gray (40M) is a light-medium bronze with subtle, warm rosy undertones and a slightly cooler, silvery sheen at certain angles. It appeared lighter and brighter compared to Rosewood, but it was more tone-on-tone than differentiating; it would have been complementary to the palette if it was actually "lavender gray." The pigmentation was opaque in one pass, while the consistency was lightly creamy, smooth, and dense without being too firm or too thick, so it applied evenly and "melted" slightly on my skin. This shade wore well for eight and a half hours before there was visible fading.
The current formula is slightly rosier in tone, seemed slightly more sparkling/metallic (and this made it appear lighter swatched) with a less creamy texture (but not in a bad way), which seemed to improve the longevity of it.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Provides maximum color payoff with minimal effort, blending seamlessly to achieve vibrant, ultra-pigmented, long lasting looks Shades and formulas were hand-designed by world-renowned makeup artist Natasha Denona. Made with the highest quality pure color pigments, dazzling chroma crystals, and luminous mineral pearls. Its’ buttery smooth, hydrating eyeshadow formula wears beautifully on any skin type and skin tone. Formulated without talc, parabens, or phthalates. Cruelty-free and allergen-free.
Mica, Talc, Octyldodecyl Stearoyl Stearate, Diisostearyl Malate, Calcium Aluminum Borosilicate, Caprylyl Glycol, Ethylhexylglycerin, Ptfe, Zinc Stearate, Silica, Tin Oxide, May Contain [+/-]: Ci 77891 (Titanium Dioxide), Ci 77491, Ci 77499 (Iron Oxides), Ci 75470 (Carmine).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.