Ulta Silver is a slightly cool-toned, very light silver with a metallic finish. It is a permanent eyeshadow that retails for $10.00 and contains 0.12 oz.
Silver Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) is a light-medium, cool-toned silver with a frosted, metallic finish. It was sheer when applied dry, and when applied with a dampened brush, it was semi-opaque. This shade lasted for seven and a half hours before it seemed to fade. It's a very commonly seen shade, so there are plenty of similar shades: see comparison swatches.
ULTA's Brilliant Color Eye Shadow offers the comfort of a cream and the ease of application only a powder can deliver. This silky soft velvety texture offers great staying power with crease resistant wear.