Ulta Purple is a neutral-toned, dark purple with a frost finish. It is a permanent eyeshadow that retails for $10.00 and contains 0.12 oz.
Purple Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) is a medium-dark, lightly cool-toned purple with a frosted finish. It had the same color payoff whether applied wet or dry--mostly opaque but not fully. It had a soft, smooth consistency, and it was buildable. The color lasted for eight hours on me before starting to crease. Sleek MakeUP Bliss in Barcelona (LE, $9.99) is cooler-toned. Marc Jacobs Beauty The Tease #1 (P) is less frosted. MAC Pinkluxe #4 (P) is warmer. MAC Plush (DC, $21.00) is warmer, less frosted. Urban Decay Rockstar (P, $18.00) is darker, less frosted, cooler-toned. Urban Decay Gravity (LE, $18.00) is slightly cooler-toned. L'Oreal Perpetual Purple is slightly darker,cooler-toned but very similar. See comparison swatches.
ULTA's Brilliant Color Eye Shadow offers the comfort of a cream and the ease of application only a powder can deliver. This silky soft velvety texture offers great staying power with crease resistant wear.