Ulta Gold is a very warm-toned, medium-dark gold with a metallic finish. It is a permanent eyeshadow that retails for $10.00 and contains 0.12 oz.
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Gold Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) is a medium, yellow gold with strong, warm undertones and a frosted, metallic finish. It had good color payoff when applied dry, but it was more opaque and smoother when applied with a dampened brush. It wore well for eight and a half hours before starting to crease. Makeup Geek Gold Digger (P, $5.99) is more orange. MAC Her Cocoa #1 (LE, $15.00) is very similar. Giorgio Armani #1 Spring 2012 #3 (LE) is lighter. Le Metier de Beaute Goldstone (P, $30.00) is darker. bareMinerals Gold Nugget (LE, $18.00) is less metallic. See comparison swatches.
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ULTA's Brilliant Color Eye Shadow offers the comfort of a cream and the ease of application only a powder can deliver. This silky soft velvety texture offers great staying power with crease resistant wear.