Ulta Mink is a very cool-toned, dark brown with a satin finish. It is a permanent eyeshadow that retails for $10.00 and contains 0.12 oz.
Mink Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) is a dark, cool-toned brown with a satin-matte finish--a very subtle sheen so it isn't totally matte. It had fairly good pigmentation applied dry, and it was slightly better applied with a dampened brush, but it was about the same. The color was buildable, though, so in practice, it can get quite intense as you layer. The texture wasn't as soft or as blendable as the other two shades. It wore well for eight and a half hours before fading. bareMinerals Perspective (LE) is slightly darker. theBalm Matt Ramirez (LE, $16.00) is more matte. MAC Najm el Lail (LE, $15.00) is similar. MAC Showstopper (LE, $15.00) is similar. MAC Concrete (P, $15.00) is more matte, darker. bareMinerals Apropos (P) is similar. See comparison swatches.
ULTA's Brilliant Color Eye Shadow offers the comfort of a cream and the ease of application only a powder can deliver. This silky soft velvety texture offers great staying power with crease resistant wear.