Dior Cloudy Matte (380) is a very cool-toned, medium lavender with a satin finish. It is a limited edition lipstick that retails for $35.00 and contains 0.12 oz.
Dior Cloudy Matte (380) Rouge Dior Lipstick ($35.00 for 0.12 oz.) is a light-medium lavender with cool undertones and a natural finish. It had good color coverage, which applied fairly evenly, but some of the color pulled into lip lines due to a more emollient consistency of the formula. I would not call this matte, as there was a definite shine to it. The color lasted for four and a half hours, and it was neither drying nor hydrating. This was the best of the Pastel Mattes, as it had the most even coverage; the cooler undertone of it made it harder to dupe. MAC Flatter Me Fierce (LE, $20.00) is darker, cooler (90% similar). MAC Love & Cherished (P, $20.00) is lighter, warmer (85% similar). MAC Evening Buzz (LE, $20.00) is darker (85% similar). NYX Lavender (P, $6.00) is lighter, glossier (85% similar). Kat Von D Coven (DC, $21.00) is lighter, warmer (85% similar). Anastasia Clover (P, $20.00) is darker, less glossy (80% similar). Make Up For Ever C502 (DC, $22.00) is darker, more muted (80% similar). LORAC Brunch Queen (LE, $17.00) is warmer (80% similar). Kat Von D Zero (LE, $21.00) is darker, more muted, warmer (80% similar). MAC Galaxy Grey (DC, $21.00) is darker, more muted (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Dior introduces the next generation of Rouge Dior, reimagined by Peter Philips, Creative and Image Director of Dior Makeup, featuring five categories of shades for a total of 50 colors to choose from in two finishes – 35 classic luxe satins and 15 new pure long-wearing mattes. All 50 shades are formulated with Hyaluronic Acid to plump the lips, and Mango Butter to nourish and protect, resulting in pure couture color, a feel good formula, and long wearing, bold pigment.