Dior Darling (775) is a slightly warm-toned, dark fuchsia with a natural finish. It is a permanent lipstick that retails for $35.00 and contains 0.12 oz.
Dior Darling (775) Rouge Dior Lipstick ($35.00 for 0.12 oz.) is a bright, medium-dark fuchsia-red with subtle, warm undertones and a luminous finish. The consistency was smooth, lightly emollient, and applied easily and did not tug on my lips. It had good pigmentation, though not fully opaque, that went on evenly. This shade lasted for six hours and left a stain behind, and the formula was moisturizing over time. Hourglass Leader (P, $32.00) is brighter (95% similar). Chanel Season (126) (P, $40.00) is lighter, cooler (95% similar). NARS Carnal Carnation (DC, $28.00) is warmer (95% similar). Estee Lauder Pretty Shocking (230) (P, $32.00) is lighter (95% similar). Chanel Framboise (P, $37.00) is lighter, brighter (90% similar). L'Oreal Lacquered Strawberry (P, $9.99) is lighter (90% similar). NARS Damage Control (P, $26.00) is less shimmery, darker (90% similar). Guerlain #67 (P, $33.00) is brighter (90% similar). Tom Ford Beauty Logan (P, $36.00) is more shimmery, cooler (90% similar). MAC Hey, Good Looking (P, $24.00) is darker, cooler (90% similar). Sephora Love Wins (09) (P, $13.00) is less shimmery, lighter (90% similar). Estee Lauder Astonishing (912) (P, $32.00) is more shimmery, lighter (90% similar). MAC Cheery Cherry (LE, $23.00) is darker (90% similar). Guerlain Gourmandise (DC, $49.50) is warmer (90% similar). Burberry Crimson Pink (241) (P, $34.00) is less shimmery, cooler (90% similar). Revlon Cherries in the Snow (004) (P, $9.99) is lighter, cooler, glossier (90% similar). Maybelline Vivid Rose (DC, $7.99) is lighter (90% similar). MAC Lovers Only (P, $19.00) is lighter, warmer (90% similar). Tom Ford Beauty Viva (LE, $36.00) is more shimmery, lighter, cooler (90% similar). Chanel Emilienne (452) (P, $37.00) is warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Dior introduces the next generation of Rouge Dior, reimagined by Peter Philips, Creative and Image Director of Dior Makeup, featuring five categories of shades for a total of 50 colors to choose from in two finishes – 35 classic luxe satins and 15 new pure long-wearing mattes. All 50 shades are formulated with Hyaluronic Acid to plump the lips, and Mango Butter to nourish and protect, resulting in pure couture color, a feel good formula, and long wearing, bold pigment.