Shimmy

ColourPop Shimmy Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "pale pastel baby pink." It's a lightly brightened, light-medium pink with neutral-to-warm undertones and a matte finish. It had mostly opaque pigmentation that went on fairly evenly with a slightly thicker consistency compared to other shades in the range. I thought it was going to appear "cracked," but it seemed to smooth out nicely when I smiled. The color lasted for six hours, while the formula was just a bit drying after five hours of wear. Maybelline Peach Buff (P, $7.99) is darker, more muted, glossier (90% similar). ColourPop Ace (LE, $7.00) is warmer, glossier (90% similar). NYX Pale Pink (P, $6.00) is darker, cooler, glossier (90% similar). ColourPop Clueless (DC, $6.50) is darker, warmer (90% similar). MAC Playing Koi (LE, $19.00) is lighter, glossier (85% similar). ColourPop Last Call (LE, $7.00) is darker, glossier (90% similar). Too Faced Melted Peony (P, $21.00) is brighter, warmer (85% similar). Too Faced Queen B (P, $21.00) is darker (90% similar). LORAC Girl Next Door (PiP, $17.00) is brighter, warmer (85% similar). MAC Crème Cup (PiP, $19.00) is darker, glossier (85% similar). ColourPop Love Muffin (P, $7.00) is darker, glossier (80% similar). ColourPop Midi (DC, $6.50) is lighter, warmer (80% similar). Maybelline Blushing Pout (P, $7.99) is darker, glossier (80% similar). ColourPop Littlestitious (P, $7.00) is lighter, more muted, cooler (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.