Midi

ColourPop Midi Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "soft neutral beige." It's a light, pinky-beige with a matte finish. The texture was really clingy when it dried down and emphasized the lines/texture of the natural lip. I found this shade flaked off as it wore, and it wore away more readily from the center of the mouth within four hours. The formula was also drying and extremely fast-drying. Too Faced Child Star (P, $21.00) is lighter, warmer (90% similar). MAC Promise Me (P, $20.00) is lighter, glossier (85% similar). MAC Love Happens (LE, $19.00) is more shimmery, darker (85% similar). ColourPop Vice (LE, $6.50) is lighter, brighter, warmer (90% similar). MAC Strip Poker (LE, $19.00) is lighter, glossier (85% similar). MAC LarLarLee (LE, $19.00) is darker, glossier (90% similar). Makeup Geek Do-si-do (LE, $12.00) is lighter, warmer (85% similar). Sephora Love Love (07) (P, $8.00) is brighter, glossier (85% similar). MAC Calm Heat (LE, $19.00) is lighter, brighter, cooler (85% similar). KVD Beauty Agatha (DC, $21.00) is lighter (85% similar). Bobbi Brown Blush (P, $28.00) is warmer, glossier (80% similar). Too Faced Melted Ice Cream (LE, $21.00) is lighter (80% similar). Tom Ford Beauty Addison (P, $36.00) is darker, warmer, glossier (80% similar). Burberry Dusty Pink (406) (P, $35.00) is darker, more muted (80% similar). ColourPop Ace (LE, $7.00) is cooler, glossier (80% similar). MAC Peach Beige (LE, $19.00) is lighter, glossier (80% similar). ColourPop Shimmy (LE, $6.50) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.