Lax

ColourPop LAX Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "vampy blackened red." It's a very, very dark burgundy with subtle, warm undertones and a matte finish. It felt almost powdery after it dried down, and it was a shade that was challenging to apply evenly as it dried down quickly. It faded unevenly for me, though it wasn't too noticeable as it stained the lips a bit underneath. The color lasted for six hours decently, and it was drying after four hours of wear. ColourPop Prim (P, $7.00) is glossier (90% similar). Anastasia #6 (Vol. 1) (PiP, ) is glossier (90% similar). MAC Deep Love (LE, $19.00) is glossier (90% similar). KVD Beauty Vampira (P, $20.00) is lighter (90% similar). MAC Antique Velvet (P, $19.00) is cooler, glossier (90% similar). Tarte Frenemy (P, $20.00) is glossier (90% similar). Obsessive Compulsive Cosmetics Anita (DC, $18.00) is glossier (90% similar). MAC Lingering Kiss (LE, $19.00) is cooler, glossier (90% similar). Sephora Autumn Wind (54) (P, $14.00) is cooler (90% similar). ColourPop Paramour (LE, $7.00) is cooler, glossier (90% similar). Urban Decay Disturbed (DC, $18.00) is glossier (90% similar). MAC Living Legend (LE, $19.00) is cooler, glossier (90% similar). Anastasia Bittersweet (LE, $20.00) is lighter (90% similar). NARS Done It Again (P, $26.00) is darker, warmer (85% similar). Estee Lauder Desirous (P, $32.00) is lighter, glossier (85% similar). MAC Runner (LE, $19.00) is lighter, cooler, glossier (85% similar). KVD Beauty Crucifix (P, $20.00) is lighter (90% similar). MAC Patricia Bright (LE, $19.00) is warmer, glossier (85% similar). Too Faced Chocolate Cherries (P, $21.00) is glossier (90% similar). Milani Crush (LE, $8.99) is lighter, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.