NARS Done It Again is a moderately warm-toned, dark brown with a matte finish. It is a permanent lipstick that retails for $26.00 and contains 0.18 oz.
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NARS Done It Again Powermatte Lip Pigment ($26.00 for 0.18 fl. oz.) is a deep brown with warm, red undertones and a semi-matte finish. It had semi-opaque color payoff that applied fairly evenly, though there was a smidgen of color that settled into my lip lines. This shade took over an hour to look more matte (the photos were taken after a half hour) and was tackier compared to most shades in the range, though the color did not lift at least! It had a fluid consistency that was thin and spread easily across the lips. This shade wore well for five hours and was neither drying nor hydrating.
The new formula is described as "liquefied pigments with infinite matte color saturation for lasting, weightless wear." It's supposed to have "full coverage in one swipe" that "dries down instantly" for "smudge-resistant, carefree wear." The formula has a very fluid consistency that is thin, smooth, but not at all watery, and the majority of shades were nearly opaque or opaque in a single layer. The dry down started quickly but was forgiving as I maneuvered around the edges of the lips but remained a bit tacky when I pressed my lips together for over a half hour later, though as long as I did not press my lips together until five minutes post-application, the color did not lift. I have found the wear to be comfortable so far--non-drying--but not the longest-wearing nor the most budge-proof in liquid lipstick, as just sipping water, tea, or coffee caused color to transfer onto my cups. There was plenty of coverage, so it still lasted through drinking but did start to break down noticeably during a meal. Even just touching the color after a half hour of wearing it yielded color on my fingertips. The formula had a soft, vanilla scent but no discernible taste.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Potency and precision-the new power couple. An innovative concentrate of our most powerful matte yet. Fluid Pigment Complex, liquefied pigment with a zero-gravity feel, introduces infinite matte color saturation with ultra-flexible longwear. Sensorial, lightweight texture that applies like an ink on lips. Dries down to lock in formula for a smudge-resistant, carefree wear. Matte. Empowered.