Milani Beloved & Crush Amore Matte Lip Cremes Reviews, Photos, Swatches
Milani Beloved Amore Matte Lip Creme
Milani Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is a new, limited edition liquid lipstick that dries to a matte finish. You’ll mostly find them at your local drugstore (I got mine from Walgreens), but they are available online as well through Milani directly. These have a very thin, liquid-y consistency–they easily get outside the lines and in general, the applicator can apply far more than you need, so I highly recommend a little patience and maybe using a lip brush (if you can) to apply and get really precise, neat lines. The formula has a longer dry down–about five to ten minutes before you can press your lips together–and gets very tacky after two minutes or so (do NOT! press your lips together or else you will lift color in large patches!). They’re one of the lesser drying liquid lipsticks I’ve come across (but these did get a bit drying after four to six hours of continuous wear), and they are long-wearing and pigmented. They have a moderately strong sweet, vanilla scent.
Milani Beloved Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is described as a “brown rose.” It’s a muted, medium-dark plummy brown with warm undertones and a matte finish. It had rich, opaque color payoff with a thin, highly spreadable consistency, which gave really smooth and even coverage, but it does make it a little harder to apply if you don’t wipe the applicator a bit prior to application (think of it like mascara). It wore well for eight hours and was a touch drying after six hours of wear. MAC Bad Girl RiRi (LE, $19.00) is glossier (90% similar). NARS Mayflower (DC, $28.00) is less pigmented, glossier (90% similar). ColourPop Bumble (DC, $6.50) is cooler (90% similar). NARS Bansar (P, $25.00) is lighter, warmer, glossier (85% similar). Tarte Front Row (P, $20.00) is darker, cooler (85% similar). Too Faced Pumpkin Spice (LE, $21.00) is darker (90% similar). ColourPop Mosh Pit (LE, $7.00) is darker, glossier (90% similar). Maybelline Nude Nuance (P, $7.99) is darker, more muted, glossier (90% similar). KVD Beauty Double Dare (P, $20.00) is cooler (90% similar). Tarte TBT (P, $20.00) is lighter, cooler (85% similar). Tarte Beach Bum (P, $22.00) is darker, cooler, glossier (85% similar). Urban Decay Liar (DC, $18.00) is lighter, glossier (80% similar). Tarte Delish (P, $20.00) is cooler (80% similar). See comparison swatches / view dupes side-by-side.
Milani Crush Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is described as a “warm brick brown.” It’s a dark red-toned brown with warm undertones and a matte finish. It had semi-opaque pigmentation that looked smooth once it dried down, but it was somewhat uneven–there were places that appeared darker than others, even though I didn’t see so much actual streaking. The color lasted for eight hours before having noticeable fading, and it felt a little drying after the six-hour mark. KVD Beauty Plath (LE, $20.00) is cooler (95% similar). ColourPop And Chill (DC, $6.50) is darker, cooler (85% similar). KVD Beauty Vampira (P, $20.00) is darker (80% similar). ColourPop Rooch (LE, $6.50) is darker, cooler (80% similar). ColourPop Kae (LE, $6.50) is darker, warmer (80% similar). ColourPop Lax (DC, $6.50) is darker, cooler (80% similar). ColourPop Limbo (DC, $6.50) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.
Beloved
LELimited Edition. $8.99.
Crush
LELimited Edition. $8.99.
See more photos & swatches!
Milani Beloved Amore Matte Lip Creme
Milani Beloved Amore Matte Lip Creme
Milani Beloved Amore Matte Lip Creme
Milani Beloved Amore Matte Lip Creme
Milani Beloved Amore Matte Lip Creme
Milani Beloved Amore Matte Lip Creme
Milani Crush Amore Matte Lip Creme
Milani Crush Amore Matte Lip Creme
Milani Crush Amore Matte Lip Creme
Milani Crush Amore Matte Lip Creme
Milani Crush Amore Matte Lip Creme
Milani Crush Amore Matte Lip Creme
i picked up crush , desire & romance this past weekend & only played around with them for a bit .
my first impressions are they’re really nice . i really like the thin formula & how comfy they feel on the lips . super lightweight & they don’t emphasize your lip lines as much as colourpop .
love the scent as well.
They are nice and lightweight!
where did you purchase them? i’ve been looking at local walgreens and cvs but they don’t carry them. 🙁
Milani has them online. You can also try looking online at walgreens and cvs. It’s very hard to find in-store. I went to several stores, and the display only had spaces for 2 of each color, and every time the display was re-stocked, people grab multiple lippies.
Mi amor Amore!!! I hope I can find it next week when I go shopping! I have been on a brown-tone lippy kick lately, LoL!
Oops, I feel stupid! I read it wrong, it’s Beloved! I must not be totally awake yet…
Browns are back!
Both colors look stunning on you! And the $9 price tag is awesome. You can sometimes BOGO 50% off too. And these don’t give lips that dried up/shriveled look, like Colour Pop can
Aw, thanks Katherine! 😀
I purchased Beloved and it is lovely.
Happy to hear you’re enjoying Beloved, Miss Jae!
I was in the U.S. this weekend and saw these in the drugstore. Kicking myself for not picking any of them up!
Awww! Hope you had a good time!
Amore is gorgeous! I like the idea that these are less drying, which is usually the problem I have with liquid mattes. These sound too finicky for me, though. I would probably never use them if I bought them for that reason. Good to know!
If you’re an experienced liquid lipstick user, I think you could get the hang of these in a couple of applications 🙂
I love Beloved and all colors that are similar! <3
Yayy!!
I really like them both. The long dry down wouldn’t really bother me. Did you eat with them? Do you think they would reapply smoothly if you needed to touch up?
Anything that lasts 8 hours means I had to eat with them (I don’t skip meals for testing – I used to, but it’s not something I’m willing to do any more!). These would be fine for reapplying, I think!
If CocktailCosmetics or another UK supplier gets these, Beloved will be mine! A cheaper dupe of Double Dare sounds great to try even if it does sound a little tricky to apply.
I think once you work with it, you’ll figure out a good way to apply so it isn’t so challenging – but it’s that first time that is like, “Hmmm! Can’t use that technique!”
Totally agree with you about the application – you need to scrape off the doe-foot or use a lipbrush. It is very liquidy. But it lasts really well. I bought Beloved yesterday and am wearing it today. Has lasted all morning through coffee and breakfast. Strange though – on my lips it looks so much darker. I am also much fairer, say a NW15-20. Still really like the color – but just a heads up that if you are fairer it may show up darker. I used a thin coat as well – too much and I think it would show up even darker and have a tendency to look really unnatural.
It is very thin!
Melissa C, my experience is pretty much the same as yours! I bought Beloved (and several others) and I also am fairly fair skinned and Beloved was much more brown and darker than I anticipated. I think I may have applied too thick a coat– perhaps a thinner coat and it would look more like the picture Christine has (which is what I was hoping for). Other than that, I really like these Milani liquid lipsticks, but definitely agree you need to wipe off the wand before applying to your lips!
I’ve googled Beloved, and it seems to look different in every swatch –some swatches look rosier, others more brown, others more orange. Maybe it depends on the skintone or underlying lip color. It’s either that or different batches come in different colors!
Glad to see these performing well. I’m stocked up on NYX soft matte lip creams, so I’ll probably pass though.
If only they’d make ’em permanent!
And I’m a liar. Adore came home with me tomight. They smell much better than NYX’s matte lip creams.
Christine, how transfer-proof are these?
I didn’t notice any transfer once they actually set.
These have been working for me! I badly want to pick up Beloved next but it’s sold out at my CVS 🙁 Time to hunt it down at Walgreens! I like the formula a lot more than the Stila or Nyx ones I have. Does anyone know what other brands have formulas similar to this one?
Fingers crossed you can find it! 🙂 ColourPop has a similar thinness.
Thanks Christine!
Have you tried looking online? Every major drugstore has a site, and Milani has their own. Also, a lot of DS brands can be found on Amazon or eBay for a fair price!
Thanks, yeah I’m just a stickler for shipping costs, and the new building I live in tends to throw my orders at my doorstep for any of my neighbors to pick up, so I tend to avoid it when I can! 🙂
I picked up two of these last month and found them very difficult to use and they ended up all over my face, because of how thin they were, so I returned them.
They are very, very thin for sure!
It’s a shame they are LE because in the drugstore range no one makes this formula a permament one. Rimmel’s version is more like the MUFE one….. these sound so nice!!!
I’m surprised they made these LE!
Too warm for me but the formula looks a lot like the KVD.
They have a similar finish!
Has anyone been able to find beloved in nyc ?! I’ve been going crazy looking for them at every pharmacy! Christine you look so great in it ! I hope I can find it somewhere
I hope you can track it down, Rae!
Rae, I found at the CVS on 23rd st, near 1st ave. An untouched display! I picked up Beloved and Romance. Good luck!
I’ve heard good things about these, but they’ve bee impossible for me to find in stores. I also think it’s so stupid Milani made them LE. I really love both of these colors.
*been, not bee
I think they restocked online at least!
I’ll check out online again. Thanks you.
I want Beloved so bad (and I’m not even much of a lipstick person), and I can’t find it anywhere. It’s always sold out online! So bummed. Thanks for the review, Christine. I’m glad it got a good rating!
My pleasure, Pteetsa! xo
Might have to try this one since I’m so in love with all its dupes. Also, I haven’t bought a single liquid lipstick since the craze started…and this one is cheap.
Definitely should see if you can find it 😀
I like Beloved, but I think I’ll go for ColourPop Bumble instead. It just looks a little better for my skin tone. Yay for dupes!
Yayy!
Hmm…I’ve been having such good luck with the matte Color Statement lipsticks, I’ve been wondering about these. I love Milani, but I don’t know if these would be worth the extra bother when the regular matte lipsticks work out so well for me.. On the other hand, if there’s a color in this line that doesn’t have a good dupe in their matte Color Statements, it’d be worth a shot.
I had a good batch of CVS coupons last week and picked up another two of the matte Color Statements. I’m up to six of them.
Do the matte Color Statements have that flat, matte finish? I find that it’s hard to replicate LIQUID MATTE vs. regular matte. I think MAC’s Retro Matte comes closest, but only the really old school shades.
I picked up these exact two colors a few days ago at CVS. The application is a little tricky and you have to use a light hand but the payoff is lovely. Goes on smoothly and dries to a matte finish quickly. Lasted for hours. I’m definitely going to p/u some more colors. Hope you’ll review some more colors Christine!
So glad you were able to find them locally, Michelle! They have great wear.
I love the way these look! Too bad they’re in none of the drugstores in my area…they are slow to stock new items! I may have to suck it up and order online if they’ve restocked…didn’t realize they were limited edition!
Hopefully they show up soon!!
The color Crush makes your eyes pop! It looks beautiful on you!!
Thanks, M!
Has anyone had any luck finding these on LA area. I’m going crazy looking for them.
These are $2.99 at my local CVS (Texas). I picked up Beloved today, and if I like the formula, I’ll go pick up a couple more. My problem with the Kat Von D is that they don’t adhere well to the inner, smooth part of my lips, which is a serious problem with the darker shades. I returned those. I can’t stand that light colored ring that forms closer to my teeth! It’s a shame, because otherwise, I love the intense color and extreme matte finish.
Oh beloved is gorgeous. I’m so glad milani announced on their instagram the formula is now permanent. Hopefully, they didn’t change the colors though I hear they improved the darker colors
Where can ai locate finding the new milani matte lip creams? Or are they only online milanis website? Id like to see the colors before purchasing if possible if anyone can help me find them thatd be great thank you!
I’m not sure, you should check with Milani! I don’t get info from them to share, unfortunately!