Milani Beloved is a moderately warm-toned, medium plum with a matte finish. It is a limited edition lipstick that retails for $8.99 and contains 0.21 oz.
Milani Beloved Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is described as a "brown rose." It's a muted, medium-dark plummy brown with warm undertones and a matte finish. It had rich, opaque color payoff with a thin, highly spreadable consistency, which gave really smooth and even coverage, but it does make it a little harder to apply if you don't wipe the applicator a bit prior to application (think of it like mascara). It wore well for eight hours and was a touch drying after six hours of wear. MAC Bad Girl RiRi (LE, $20.00) is glossier (90% similar). NARS Mayflower (DC, $28.00) is less pigmented, glossier (90% similar). ColourPop Bumble (P, $6.50) is cooler (90% similar). NARS Bansar (P, $25.00) is lighter, warmer, glossier (85% similar). Too Faced Pumpkin Spice (LE, $21.00) is darker (90% similar). Maybelline Nude Nuance (P, $7.99) is darker, more muted, glossier (90% similar). ColourPop Mosh Pit (LE, $7.00) is darker, glossier (90% similar). Kat Von D Double Dare (P, $20.00) is cooler (90% similar). Tarte TBT (P, $20.00) is lighter, cooler (85% similar). Tarte Front Row (P, $20.00) is darker, cooler (85% similar). Tarte Beach Bum (P, $22.00) is darker, cooler, glossier (85% similar). Urban Decay Liar (P, $18.00) is lighter, glossier (80% similar). Tarte Delish (P, $20.00) is cooler (80% similar). See comparison swatches / view dupes side-by-side.
It’s time to put your lipsticks on notice. The Amore Matte Lip Crème has arrived. This revolutionary, highly saturated liquid-to-matte formula dries to a soft, velvety finish for fuller-looking lips. Its double-sided, flexible plush applicator hugs the contours of lips, working to lock in bold, opaque color. Non-sticky, smooth and ready for all-night wear, the limited edition Amore Matte Lip Crème is the ultimate transfer resistant kiss-me-matte.