Beloved

Milani Beloved Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is described as a "brown rose." It's a muted, medium-dark plummy brown with warm undertones and a matte finish. It had rich, opaque color payoff with a thin, highly spreadable consistency, which gave really smooth and even coverage, but it does make it a little harder to apply if you don't wipe the applicator a bit prior to application (think of it like mascara). It wore well for eight hours and was a touch drying after six hours of wear. MAC Bad Girl RiRi (LE, $19.00) is glossier (90% similar). ColourPop Bumble (DC, $6.50) is cooler (90% similar). NARS Mayflower (DC, $28.00) is less pigmented, glossier (90% similar). NARS Bansar (P, $25.00) is lighter, warmer, glossier (85% similar). Tarte Front Row (P, $20.00) is darker, cooler (85% similar). ColourPop Mosh Pit (LE, $7.00) is darker, glossier (90% similar). Too Faced Pumpkin Spice (LE, $21.00) is darker (90% similar). KVD Beauty Double Dare (P, $20.00) is cooler (90% similar). Maybelline Nude Nuance (P, $7.99) is darker, more muted, glossier (90% similar). Tarte Beach Bum (P, $22.00) is darker, cooler, glossier (85% similar). Tarte TBT (P, $20.00) is lighter, cooler (85% similar). Urban Decay Liar (DC, $18.00) is lighter, glossier (80% similar). Tarte Delish (P, $20.00) is cooler (80% similar). See comparison swatches / view dupes side-by-side.

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