Urban Decay Liar is a very warm-toned, medium mauve with a cream finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Liar Vice LipstickUrban Decay Liar Vice Lipstick ($17.00 for 0.11 oz.) is described as a "pink-nude [with a Cream finish]." It's a muted, medium-dark pinky-plum with strong, warm undertones and a natural sheen. It had very nearly opaque color coverage that went on evenly and smoothly. The texture was light-medium in weight, comfortable to wear, and dense enough to smooth out the appearance of the lips. This shade lasted for five hours on me and was nicely hydrating. The Vice version is slightly darker than the Revolution version. Benefit La La Land (DC, $18.00) is warmer (90% similar). Burberry Antique Pink (303) (P, $35.00) is darker, less glossy (90% similar). KVD Beauty Lolita II (P, $20.00) is darker, less glossy (80% similar). bareMinerals Break Away (LE, $20.00) is lighter (90% similar). NARS Tolede (DC, $28.00) is darker (85% similar). Tarte Praise (LE, $24.00) is darker, less glossy (85% similar). Jaclyn Cosmetics Fussy (DC, $18.00) is darker, more muted, warmer (85% similar). Guerlain Avarice (DC, $49.50) is darker, less glossy (85% similar). Milani Beloved (LE, $8.99) is darker, less glossy (80% similar). ColourPop Thistle (LE, $7.00) is warmer (80% similar). NYX Euro Trash (P, $6.00) is darker, cooler (85% similar). Pat McGrath Venus in Furs (P, $38.00) is darker, cooler (85% similar). Estee Lauder Rose Tea (P, $32.00) is cooler (85% similar). Tarte Beach Bum (P, $22.00) is darker, less glossy (80% similar). Bobbi Brown Bobbi (P, $37.00) is darker, cooler (80% similar). Bobbi Brown Bahama Brown (P, $37.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.