ColourPop What the Fluff Lux Liquid Lipstick Duo Review & Swatches

What the Fluff

Colour Pop What the Fluff Lux Liquid Lip Duo ($14.00 for 0.34 oz.) features two shades of plum–one more mid-tone and a bit warmer and one deeper and slightly cooler–in the brand’s newer liquid lipstick formula. Both shades were more pigmented than marketed, which may or may not be a deal-breaker, but they applied evenly and had decent longevity without being drying.

What the Fluff

LELimited Edition. $15.00.
A-
A-
9
Product
8.5
Pigmentation
9
Texture
9.5
Longevity
5
Application
91%
Total
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Southbound

Southbound is a muted, medium plum with subtle, warm undertones and a natural sheen. One layer of product yielded semi-opaque coverage, if not veering closer to full coverage, so you’d have to apply less than one-pull of product to actually get more of a medium, buildable look. The texture was lightweight, thin, and had moderate slip; it was a little wetter than other shades in the line-up, though the color still spread evenly across my lips with minimal product in my deeper lip lines (so it wasn’t noticeable from a normal viewing distance). It wore well for four and a half hours and felt neither drying nor hydrating over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$8.00/0.17 oz. - $47.06 Per Ounce

The formula is supposed to have "medium buildable coverage" that has a "soft, diffused" effect. It's a more amped up take on their Blotted Lips concept or a slightly "washed out" take on their Ultra Matte/Ultra Satin range. The formula is much thinner--almost weightless--and spreads evenly with a single layer. I'd argue that most shades were often closer to semi-opaque rather than medium and buildable--and I used only what was on the doe-foot applicator to apply (without going back for more) for both top and bottom lips.

The consistency was airier, light, thin, and spreadable with a soft dry down that didn't feel like it was wholly locked in (like Ultra Mattes) but had significantly less transfer than a traditional lipstick (or even the Ulta Satins). They were not the most forgiving of lip texture or lip lines, but they were more flattering than most formulas I've tried that are similar in effect and coverage. Some shades had more of a matte finish shortly after application while others had subtle shine that wore down to a matte finish within an hour or less.

Longevity ran anywhere from three to six hours with some shades leaving subtle stains behind, and the formula felt mostly non-drying for me. It had a sweet, vanilla scent but no discernible taste.

Browse all of our Colour Pop Lux Liquid Lip swatches.

Ingredients

Cyclopentasiloxane, Dimethicone, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol, Flavor, Caprylic/Capric Triglyceride, Lycium Barbarum Fruit Extract, Punica Granatum Fruit Extract, Vitis Vinifera (Grape) Seed Extract, Blue 1 Lake (CI 42090), Iron Oxides (CI 77491,CI 77492,CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891).

Southbound

PPermanent. $8.00.
A-
A-
9
Product
8.5
Pigmentation
9
Texture
9
Longevity
5
Application
90%
Total
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Hermosa

Hermosa is a deep, reddened plum with subtle, cool undertones and a soft sheen. It had buildable coverage from semi-opaque to opaque (two layers), but it seemed “too pigmented” relative to how it was marketed, so I’d recommend dabbing a little on the center of lips and using a fingertip to spread and diffuse the product out for a sheerer effect. The texture was lightweight, thin, and a little airy, which helped it spread evenly over my lips. There was a touch of product that sank into my deeper lip lines but wasn’t apparent from a normal viewing distance. It stayed on well for six hours and was neither drying nor hydrating.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$8.00/0.17 oz. - $47.06 Per Ounce

The formula is supposed to have "medium buildable coverage" that has a "soft, diffused" effect. It's a more amped up take on their Blotted Lips concept or a slightly "washed out" take on their Ultra Matte/Ultra Satin range. The formula is much thinner--almost weightless--and spreads evenly with a single layer. I'd argue that most shades were often closer to semi-opaque rather than medium and buildable--and I used only what was on the doe-foot applicator to apply (without going back for more) for both top and bottom lips.

The consistency was airier, light, thin, and spreadable with a soft dry down that didn't feel like it was wholly locked in (like Ultra Mattes) but had significantly less transfer than a traditional lipstick (or even the Ulta Satins). They were not the most forgiving of lip texture or lip lines, but they were more flattering than most formulas I've tried that are similar in effect and coverage. Some shades had more of a matte finish shortly after application while others had subtle shine that wore down to a matte finish within an hour or less.

Longevity ran anywhere from three to six hours with some shades leaving subtle stains behind, and the formula felt mostly non-drying for me. It had a sweet, vanilla scent but no discernible taste.

Browse all of our Colour Pop Lux Liquid Lip swatches.

Ingredients

Cyclopentasiloxane, Dimethicone, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol, Flavor, Caprylic/Capric Triglyceride, Lycium Barbarum Fruit Extract, Punica Granatum Fruit Extract, Vitis Vinifera (Grape) Seed Extract, Blue 1 Lake (CI 42090), Iron Oxides (CI 77491,CI 77492,CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891).

Hermosa

PPermanent. $8.00.
A-
A-
8.5
Product
9
Pigmentation
8.5
Texture
10
Longevity
5
Application
91%
Total
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Colour Pop What the Fluff Lux Liquid Lip Duo

Colour Pop What the Fluff Lux Liquid Lip Duo

Colour Pop What the Fluff Lux Liquid Lip Duo

Colour Pop Southbound Lux Liquid Lip

Colour Pop Southbound Lux Liquid Lip

Colour Pop Southbound Lux Liquid Lip

Colour Pop Southbound Lux Liquid Lip

Colour Pop Southbound Lux Liquid Lip

Colour Pop Southbound Lux Liquid Lip

Colour Pop Hermosa Lux Liquid Lip

Colour Pop Hermosa Lux Liquid Lip

Colour Pop Hermosa Lux Liquid Lip

Colour Pop Hermosa Lux Liquid Lip

Colour Pop Hermosa Lux Liquid Lip

Colour Pop Hermosa Lux Liquid Lip

Where to Buy

Current Sales & Deals

When you purchase through our links above, you help support Temptalia. Thank You!
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

About the Reviewer

Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). For more matches, please read our full Foundation FAQ. For more information on our review process, please read our Review FAQ.

Compare Any Two Swatches

Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!

4 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Leave a Reply

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

What beautiful rich colors! I especially love Southbound. I don’t feel like four hours would be enough wear time for me if I’m going to go with a darker liquid lipstick. Did it wear off evenly that you can remember?

I’m not opposed to brands subcontracting to bugger brands…but they’re not even hiding the Kylie connection anymore are they? The lux liquid lipsticks and glosses use the exact same packaging as the Kylie pigmented glosses.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!