ColourPop Southbound is a slightly warm-toned, medium-dark plum with a satin finish. It is a permanent lipstick that retails for $9.00 and contains 0.17 oz.
Southbound is a muted, medium plum with subtle, warm undertones and a natural sheen. One layer of product yielded semi-opaque coverage, if not veering closer to full coverage, so you'd have to apply less than one-pull of product to actually get more of a medium, buildable look. The texture was lightweight, thin, and had moderate slip; it was a little wetter than other shades in the line-up, though the color still spread evenly across my lips with minimal product in my deeper lip lines (so it wasn't noticeable from a normal viewing distance). It wore well for four and a half hours and felt neither drying nor hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
a plush, velvet liquid lipstick with medium buildable coverage that creates a soft, diffused look. features an innovative whipped formula that contains a blend of antioxidant rich ingredients pomegranate, goji fruit and grape seed extract to nourish lips.
Cyclopentasiloxane, Dimethicone, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol, Flavor, Caprylic/Capric Triglyceride, Lycium Barbarum Fruit Extract, Punica Granatum Fruit Extract, Vitis Vinifera (Grape) Seed Extract, Blue 1 Lake (CI 42090), Iron Oxides (CI 77491,CI 77492,CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.