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Shiseido Hushed Tones, Sweet Desire, Rouge Rum Punch Rouge Rouge Lipsticks

Shiseido Rouge Rouge Lipstick
Shiseido Rouge Rouge Lipstick

Shiseido Hushed Tones (RD713) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a light-medium pink with warm undertones and a natural sheen. The pigmentation was mostly opaque, and the consistency was smooth, lightly emollient, and comfortable to wear. The downside to this shade was how some of the color settled into lip lines as it wore, though it lated for four hours and was hydrating. Tom Ford Beauty Bad Lieutenant (P, $54.00) is lighter, warmer (90% similar). Too Faced Taffy (P, $22.00) is lighter, warmer (90% similar). MAC Without Your Love (LE, $17.50) is more muted (90% similar). Maybelline Peach Poppy (745) (P, $7.49) is lighter (90% similar). MAC Hug Me (P, $17.50) is darker, warmer (90% similar). Bobbi Brown Pink Cloud (P, $37.00) is glossier (90% similar). Guerlain Rosy Boop (369) (P, $37.00) is darker (90% similar). Estee Lauder Mischievous Rose (P, $30.00) is lighter (90% similar). Estee Lauder Desirable (P, $32.00) is lighter, warmer (90% similar). Givenchy Nude Guipure (106) (P, $36.00) is darker, warmer (85% similar). NYX French Kiss (P, $6.00) is lighter (85% similar). Bobbi Brown Pale Mauve (P, $37.00) is lighter (85% similar). Marc Jacobs Beauty Sonic Truth (244) (P, $30.00) is lighter (85% similar). MAC Peach Blossom (P, $17.50) is darker, cooler (85% similar). Urban Decay Naked (P, $17.00) is darker (85% similar). See comparison swatches / view dupes side-by-side.

Shiseido Sweet Desire (RD714) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a muted, medium-dark mauve with neutral-to-cool undertones and a soft sheen. The lipstick had a lightweight, smooth, and lightly creamy texture that was comfortable to wear and felt hydrating over time. It had good color payoff that went on fairly evenly, but it could have been just a smidgen improved in this area. This shade wore nicely for four and a half hours on me. Tarte Salt Lyfe (P, $21.00) is lighter (95% similar). Makeup Geek Shy (P, $15.00) is warmer (95% similar). Tom Ford Beauty Sugar Glider (P, $54.00) is darker (95% similar). Urban Decay Rush (P, $17.00) is warmer (90% similar). Bobbi Brown Desert Rose (P, $37.00) is darker, warmer (90% similar). Smashbox On Set (P, $21.00) is warmer (85% similar). Bite Beauty Shiraz (P, $24.00) is darker, warmer (85% similar). Makeup Geek Old Soul (P, $12.00) is cooler (85% similar). MAC Modesty (P, $17.50) is lighter, warmer (85% similar). See comparison swatches / view dupes side-by-side.

Shiseido Rouge Rum Punch (RD504) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a muted, medium-dark plummy-berry with cooler undertones and a soft sheen. It had good color coverage, though not fully opaque, with a creamy, lightweight texture that glided across the lips with ease and deposited even, smooth color. This shade wore well for five and a half hours, left a faint stain behind, and was moisturizing while worn. Tom Ford Beauty Mitchell (P, $36.00) is lighter (95% similar). MAC Red Dwarf (LE, $18.00) is more shimmery (90% similar). Urban Decay Crisis (P, $17.00) is lighter, warmer (90% similar). Tom Ford Beauty Discretion (P, $54.00) is cooler (90% similar). Urban Decay Backstab (LE, $17.00) is more shimmery, darker (90% similar). Pat McGrath Sorry Not Sorry (P, $38.00) is lighter, brighter (85% similar). Tom Ford Beauty Jack (2016) (P, $36.00) is brighter, warmer (85% similar). Chanel Destinee (DC, $34.00) is lighter (90% similar). Tarte Cruisin' (P, $21.00) is lighter, brighter, cooler (85% similar). Bite Beauty Mauvember 2017 (LE, $24.00) is lighter, cooler, glossier (85% similar). Wet 'n' Wild Dark Wine (P, $0.99) is darker, warmer (85% similar). MAC Craving (P, $17.50) is lighter (90% similar). Estee Lauder Sly Ingenue (430) (P, $32.00) is lighter, brighter (85% similar). Bite Beauty Mauvember 2017 (LE, $24.00) is lighter, cooler (85% similar). Burberry Bright Plum (P, $34.00) is cooler (85% similar). MAC Capricious (P, $17.50) is lighter (85% similar). Urban Decay Rapture (P, $17.00) is lighter, warmer (85% similar). Bobbi Brown Bond (P, $37.00) is darker (85% similar). Bobbi Brown Uber Rose (P, $37.00) is lighter, warmer (85% similar). Chanel Recit (212) (P, $37.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Shiseido Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is described as a vibrant, long-wearing, and hydrating lipstick available in 16 shades inspired by red. The pigmentation varied from semi-opaque to fully opaque with a lightweight, lightly creamy consistency that wasn’t too thin or too thick, so it sat well on the lips and made mine appear smoother. The colors applied evenly on the lips and didn’t drag as the texture is very smooth and emollient enough to have a soft sheen but not enough to slide around easily. The formula lasted anywhere from four to eight hours, which was nicely hydrating.

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Shiseido Crime of Passion, Poppy, Real Ruby Rouge Rouge Lipsticks

Shiseido Rouge Rouge Lipstick
Shiseido Rouge Rouge Lipstick

Shiseido Crime of Passion (RD311) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a bright, medium pink-coral with warm undertones and very fine, golden pearl. It had good pigmentation that covered the lips with even color. The texture on this shade was slightly thicker and more emollient than other shades in the range, but it didn’t slide around or wear too quickly–but it was more moisturizing than other shades. The color stayed on well for four and a half hours on me. MAC Watch Me Simmer (LE, $17.50) is darker (95% similar). MAC Testosterone (LE, $17.50) is warmer (95% similar). Givenchy Rose Boudoir (204) (P, $36.00) is lighter (90% similar). Too Faced I Want Candy (P, $22.00) is cooler (90% similar). Guerlain Attrape-Coeur (171) (LE, $37.00) is lighter (90% similar). Givenchy Rose Dressing (202) (P, $36.00) is darker, warmer (90% similar). Chanel Esquisse (227) (LE, $37.00) is lighter, warmer (90% similar). Maybelline Coral Burst (740) (P, $7.49) is lighter, brighter (90% similar). Guerlain Giulette (DC, $58.00) is more shimmery (90% similar). Givenchy Corail Decollete (303) (P, $36.00) is lighter (90% similar). YSL Rose Neillia (33) (P, $34.00) is brighter, glossier (90% similar). Too Faced Bon Bon (P, $22.00) is lighter (90% similar). Tom Ford Beauty Paradiso (07) (P, $50.00) is lighter (90% similar). MAC Elegant Accent (P, $25.00) is warmer (90% similar). Estee Lauder Power Mode (410) (P, $32.00) is cooler (90% similar). Chanel Melodieuse (136) (P, $37.00) is warmer (90% similar). Tom Ford Beauty Leigh (LE, $36.00) is darker, brighter (90% similar). MAC Love Temple (LE, $25.00) is lighter, warmer (90% similar). Bite Beauty #006 (LE, $36.00) is lighter, warmer, less glossy (85% similar). Bobbi Brown Bright Peony (P, $37.00) is lighter, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Shiseido Poppy (RD312) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a bright, medium-dark red with neutral-to-cool undertones and a natural sheen. It had nearly opaque color payoff, which covered the lips evenly and didn’t settle into lip lines. The texture was lightweight, thin without being clingy, and easy to apply. This shade wore for eight hours, was lightly hydrating, and didn’t feather or bleed past my lips. MAC Yoni Crush (LE, $17.50)(95% similar). Make Up For Ever C404 (P, $22.00) is cooler (95% similar). Maybelline On Fire Red (P, $7.99) is cooler (95% similar). Tom Ford Beauty Original Sin (P, $54.00) is lighter (95% similar). Estee Lauder Noirish (P, $32.00) is lighter (95% similar). Estee Lauder Drop Dead Red (320) (P, $32.00) is more shimmery (95% similar). Bite Beauty Pomegranate (P, $24.00) is darker (95% similar). Chanel Carmin (LE, $37.00) is darker (95% similar). Cle de Peau Dragon Red (P, $65.00) is brighter (95% similar). Bobbi Brown Retro Red (P, $37.00) is warmer (95% similar). Bobbi Brown Russian Doll (P, $37.00) is darker (95% similar). Chanel Rouge (P, $37.00) is brighter (95% similar). Bite Beauty Holly (LE, $24.00) is lighter, warmer (95% similar). Make Up For Ever C405 (P, $22.00) is darker (95% similar). Urban Decay Spiderweb (LE, $18.00) is cooler (95% similar). Hourglass Innovator (P, $32.00) is darker, brighter (95% similar). YSL Le Rouge (1) (P, $36.00) is cooler (95% similar). MAC True Love's Kiss (LE, $17.50) is glossier (90% similar). Too Faced 90210hhh (P, $22.00) is warmer (90% similar). Buxom Provocateur (P, $21.00) is brighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Shiseido Real Ruby (RD502) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a muted, medium-dark red with warm, brownish undertones and a fine pearl. The lipstick had good pigmentation paired with a smooth, lightweight, and lightly creamy texture that easily moved across the lips without tugging and delivered even coverage. This shade lasted for six hours and was lightly moisturizing. Bobbi Brown Red Velvet (P, $37.00)(95% similar). Guerlain Habit Rouge (P, $37.00) is more muted (95% similar). Guerlain Luxure (P, $49.50)(95% similar). Urban Decay Mrs. Mia Wallace (P, $17.00) is darker, glossier (90% similar). Smashbox Get Fired (P, $21.00) is lighter (90% similar). Bobbi Brown Parisian Red (P, $37.00) is brighter, glossier (90% similar). Urban Decay Bad Blood (P, $17.00) is darker (90% similar). Urban Decay Zealot (P, $17.00) is more shimmery, lighter, brighter (90% similar). Urban Decay Heat (LE, $17.00) is more shimmery (90% similar). MAC Dubonnet (P, $17.50) is darker (85% similar). Shiseido Toffee Apple (RD308) (P, $28.00) is lighter, cooler (90% similar). MAC Rusty (LE, $20.00) is lighter (85% similar). MAC Brave Red (LE, $30.00) is lighter (85% similar). Too Faced Melted Velvet (P, $21.00) is darker (85% similar). Marc Jacobs Beauty Showstopper (134) (DC, $30.00) is brighter, glossier (85% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Shiseido Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is described as a vibrant, long-wearing, and hydrating lipstick available in 16 shades inspired by red. The pigmentation varied from semi-opaque to fully opaque with a lightweight, lightly creamy consistency that wasn’t too thin or too thick, so it sat well on the lips and made mine appear smoother. The colors applied evenly on the lips and didn’t drag as the texture is very smooth and emollient enough to have a soft sheen but not enough to slide around easily. The formula lasted anywhere from four to eight hours, which was nicely hydrating.

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Shiseido Bloodstone, Rose Crush, Red Queen Rouge Rouge Lipstick

Shiseido Rouge Rouge Lipstick
Shiseido Rouge Rouge Lipstick

Shiseido Bloodstone (RD503) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a deep red with subtle, warm undertones and fine, ruby red pearl. It had rich, opaque color payoff that applied beautifully–it yielded even, smooth coverage that didn’t emphasize lip lines. The texture was lightly creamy, smooth, and comfortable to apply and to wear. This shade wore well for seven hours on me, left behind a stain, and was moisturizing. YSL Black Red (71) (LE, $36.00) is warmer (90% similar). NARS Shirley (P, $34.00) is darker (95% similar). Besame Cherry Red 1935 (P, $22.00) is brighter (90% similar). MAC Dubonnet (P, $17.50) is warmer (90% similar). Too Faced Melted Velvet (P, $21.00) is brighter, warmer, glossier (90% similar). Urban Decay Bad Blood (P, $17.00) is lighter, warmer (85% similar). Bobbi Brown Red Velvet (P, $37.00) is lighter, warmer (90% similar). See comparison swatches / view dupes side-by-side.

Shiseido Rose Crush (RD715) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a muted, medium-dark rosy plum with warm undertones and a creamy, lightly glossy finish. The consistency was smooth, creamy, and glided on without tugging on the lips, but it wasn’t too heavy or too thin, so it sat well on the lips and wore well. The formula yielded opaque coverage that lasted for five hours on me, and it was hydrating while worn. Hourglass Inventor (P, $32.00) is brighter, cooler (90% similar). Bobbi Brown Soft Berry (P, $37.00) is warmer (95% similar). Tarte Mani (LE, $20.00) is cooler (90% similar). Pat McGrath Unfaithful (P, $38.00) is darker (90% similar). Buxom Hooligan (P, $21.00) is lighter, glossier (90% similar). Bite Beauty Rosewood (P, $28.00) is lighter (90% similar). Bite Beauty Cortado (LE, $24.00) is lighter, cooler (90% similar). MAC Finally Free (LE, $17.50) is lighter, cooler (90% similar). Shiseido Red Queen (RD716) (P, $28.00) is cooler (90% similar). Burberry Dark Rosewood (P, $34.00) is cooler (90% similar). Tarte Praise (LE, $24.00) is lighter, warmer (85% similar). Smashbox Cognac (P, $21.00) is more shimmery, warmer (85% similar). Chanel Ce Soir (DC, $34.00) is lighter, warmer (85% similar). Guerlain Avarice (P, $49.50) is lighter, warmer (85% similar). Burberry Fawn (05) (P, $34.00) is lighter, cooler (85% similar). Colour Pop Marmalade (LE, $5.00) is lighter (85% similar). Bite Beauty Brioche (P, $24.00) is warmer (85% similar). Bite Beauty Chai (P, $24.00) is warmer (90% similar). Urban Decay Strip (DC, $22.00) is lighter (85% similar). Make Up For Ever C108 (P, $22.00) is darker, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Shiseido Red Queen (RD716) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a soft, medium-dark pinky-plum with warm undertones and a soft sheen. It is pinker (and cooler, as a result, but it still leaned warmer) compared to Rose Crush. It had nearly opaque pigmentation that applied with even, smooth coverage due to the lightweight, creamy (but not slippery!) consistency. This shade stayed on well for almost five hours and was moisturizing to wear. Chanel Rose Violine (P, $37.00) is warmer (95% similar). Hourglass Inventor (P, $32.00) is warmer (95% similar). Burberry Dark Rosewood (P, $34.00) is cooler (95% similar). Bite Beauty Cortado (LE, $24.00) is cooler (95% similar). Shiseido Rose Crush (RD715) (P, $28.00) is warmer (90% similar). Tarte Set Sail (P, $21.00) is more muted (90% similar). Bite Beauty Rosewood (P, $28.00) is lighter (90% similar). MAC Finally Free (LE, $17.50) is cooler (90% similar). Cle de Peau China Doll (P, $65.00) is cooler (90% similar). Hourglass Activist (P, $32.00) is cooler (90% similar). Tarte Glaze (LE, $24.00) is lighter, more muted (90% similar). Tarte Mani (LE, $20.00) is darker (90% similar). Bite Beauty Chutney (P, $24.00) is more muted (90% similar). Buxom Hooligan (P, $21.00) is lighter, warmer, glossier (90% similar). Tarte Island Life (P, $21.00) is darker (90% similar). Chanel Ce Soir (DC, $34.00) is warmer (95% similar). Tom Ford Beauty Show It Off (Lip Color) (P, ) is lighter (85% similar). Urban Decay Ravenswood (P, $17.00) is lighter, cooler (85% similar). Clinique Black Honey (P, $15.00) is less pigmented, cooler (85% similar). Guerlain Gracia (P, $58.00) is warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Shiseido Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is described as a vibrant, long-wearing, and hydrating lipstick available in 16 shades inspired by red. The pigmentation varied from semi-opaque to fully opaque with a lightweight, lightly creamy consistency that wasn’t too thin or too thick, so it sat well on the lips and made mine appear smoother. The colors applied evenly on the lips and didn’t drag as the texture is very smooth and emollient enough to have a soft sheen but not enough to slide around easily. The formula lasted anywhere from four to eight hours, which was nicely hydrating.

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Shiseido Liaison, Coral Shore, Ruby Copper Rouge Rouge Lipstick

Shiseido Rouge Rouge Lipstick
Shiseido Rouge Rouge Lipstick

Shiseido Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is described as a vibrant, long-wearing, and hydrating lipstick available in 16 shades inspired by red. The pigmentation varied from semi-opaque to fully opaque with a lightweight, lightly creamy consistency that wasn’t too thin or too thick, so it sat well on the lips and made mine appear smoother. The colors applied evenly on the lips and didn’t drag as the texture is very smooth and emollient enough to have a soft sheen but not enough to slide around easily. The formula lasted anywhere from four to eight hours, which was nicely hydrating.

Shiseido Liaison (RD306) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a medium-dark coral-red with warm undertones and a soft, lightly shimmery sheen. It had nearly opaque color payoff that applied with smooth, even coverage. The consistency was lightly emollient, so it glided on the lips easily and felt comfortable to wear over the five hours it lasted. The formula was hydrating overall. Chanel Ultrarose (257) (LE, $37.00) is lighter, brighter (95% similar). MAC Hibiscus (LE, $17.50) is warmer (95% similar). Guerlain Rouge Sensuel (LE, $58.00) is warmer (95% similar). Smashbox LA Sunset (P, $21.00) is lighter (90% similar). Tom Ford Beauty Grace (LE, $36.00) is more muted (95% similar). Guerlain Madame Flirte (861) (LE, $58.00) is darker (90% similar). Tom Ford Beauty Something Wild (46) (P, $54.00) is lighter, brighter (90% similar). Chanel Amant (DC, $34.00) is more shimmery, brighter (90% similar). Tom Ford Beauty Les Mepris (LE, $52.00) is lighter (90% similar). NYX Rags to Riches (P, $6.00) is lighter (85% similar). MAC Lady at Play (P, $25.00) is lighter, warmer (85% similar). Givenchy Rouge Egerie (305) (P, $36.00) is lighter, brighter (85% similar). Guerlain Chamade (P, $37.00) is more muted, glossier (85% similar). Tom Ford Beauty Adriano (LE, $36.00) is lighter, brighter, warmer (80% similar). Marc Jacobs Beauty Fram-bois (350) (P, $26.00) is more shimmery, brighter, cooler (80% similar). Bite Beauty #003 (LE, $36.00) is lighter, brighter, warmer (80% similar). Urban Decay EZ (P, $17.00) is darker, brighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Shiseido Coral Shore (RD309) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a slightly brighter, medium peony pink with warm, yellow undertones and a soft sheen. There is very pearl that gives it a more luminous finish, but it isn’t overly glossy, which likely contributes to the better wear time (almost five hours). The texture was smooth, lightly creamy, and featherweight on the lips. It was comfortable to wear and hydrating while worn. Marc Jacobs Beauty Truth or Bare (P, $28.00) is more muted, more pigmented (95% similar). Bobbi Brown Pink Peony (P, $24.00) is darker (95% similar). Shiseido Murrey (RD305) (P, $28.00) is cooler (90% similar). Urban Decay Sheer Streak (DC, $22.00) is brighter (90% similar). Cle de Peau Passion Flower (P, $65.00) is cooler (90% similar). Guerlain Giulette (DC, $58.00) is more shimmery, darker (90% similar). Tom Ford Beauty Paradiso (07) (P, $50.00) is cooler, glossier (90% similar). Hourglass Seeker (P, $32.00) is lighter, cooler (90% similar). Maybelline Coral Burst (740) (P, $7.49) is brighter, warmer (90% similar). MAC Watch Me Simmer (LE, $17.50) is darker, warmer (90% similar). Guerlain Merveilleux Rose (867) (LE, $58.00) is darker, more muted, warmer (90% similar). Guerlain Attrape-Coeur (171) (LE, $37.00) is brighter (90% similar). Givenchy Rose Boudoir (204) (P, $36.00) is cooler, glossier (90% similar). Givenchy Rose Nocturne (06) (P, $34.00) is more muted (90% similar). Urban Decay Streak (DC, $22.00) is warmer (90% similar). Urban Decay Fiend (DC, $22.00) is lighter, more muted (90% similar). MAC Elegant Accent (P, $25.00) is warmer (90% similar). Guerlain Georgia (P, $58.00) is lighter (90% similar). Bobbi Brown Uber Pink (P, $37.00) is lighter (90% similar). Givenchy Corail Decollete (303) (P, $36.00) is warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Shiseido Ruby Copper (RD501) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a bright, medium-dark ruby red with cool, blue undertones and a natural sheen. It had nearly opaque pigmentation that covered evenly and smoothly. The texture was very lightweight, smooth and creamy without being heavy, and comfortable on the lips. This shadde wore well for seven hours, was moisturizing, and didn’t feather or bleed past the edges of my lips. Bite Beauty Tannin (P, $24.00) is darker (95% similar). Chanel Rouge Tentation (169) (P, $37.00) is darker (95% similar). Hourglass Innovator (P, $32.00) is warmer (95% similar). Bobbi Brown Russian Doll (P, $37.00) is darker (95% similar). MAC Como La Flor (LE, $17.50) is cooler (95% similar). MAC Authentic Red (LE, $17.50) is more shimmery, more muted (95% similar). MAC Mind Control (LE, $17.50) is darker (95% similar). Bobbi Brown Imperial Red (P, $37.00) is glossier (95% similar). Estee Lauder Boldface (P, $32.00) is darker (95% similar). Tom Ford Beauty Tony (P, $36.00) is darker, cooler (95% similar). Make Up For Ever C405 (P, $22.00) is darker (95% similar). Tom Ford Beauty Luciano (P, $36.00) is cooler (95% similar). Urban Decay Spiderweb (P, $17.00) is warmer (95% similar). Make Up For Ever C404 (P, $22.00) is lighter (95% similar). Hourglass Icon (P, $32.00) is darker (95% similar). MAC Dangerously Chic (P, $23.00) is darker (95% similar). Guerlain Rouge Saphir (821) (LE, $58.00) is lighter, cooler, glossier (95% similar). Tom Ford Beauty Naomi (LE, $36.00) is cooler (90% similar). Tarte Miami Vice (P, $21.00) is darker (90% similar). MAC MAC Red (P, $17.50) is darker, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

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Sneak Peek: Shiseido Rouge Rouge Lipstick Photos & Swatches

Shiseido Rouge Rouge Lipstick
Shiseido Rouge Rouge Lipstick

Shiseido Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a new lipstick formula that’s supposed to give “vibrant” color with “rich moisture” in hues inspired by red. I bought six to try, and I fell in love with the finish so much that I reached out to Shiseido to see about getting the remaining shades so I could have swatches of them all. Full reviews to come, but it’s such a well-done formula–pigmented, creamy, moisturizing, four to six-hour wear, and so comfortable.

Shiseido Rouge Rouge Lipstick

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Sponsored: Shiseido Synchro Skin Lasting Liquid Foundation Launches + Swatches

Shiseido Synchro Skin Lasting Liquid Foundation
Shiseido Synchro Skin Lasting Liquid Foundation

Shiseido Synchro Skin Lasting Liquid Foundation ($45.00 for 1.0 fl. oz.) is the brand’s newest foundation. It’s supposed to be a “smart, oil-free, long-lasting” formula with “medium, buildable coverage” and a “modern matte, natural finish” that is “undetectable” on the skin. Check out swatches below or use the Foundation Matrix to find your equivalent shade in Synchro Skin Lasting Liquid.

Shiseido also updated their shade names to be more intuitive than their B/I/O names. When we partnered with Shiseido to swatch and photograph their newest range, we also went through other, current existing foundations to cross-reference and match everything up. The Rose shades correspond with the B shades (pinker undertones); the Neutral shades to the I shades (more neutral undertones); the Golden shades to the O shades (yellower undertones). Neutral 5 will be available in July.

Shiseido Synchro Skin Lasting Liquid