To a degree. I am not always expecting brands to reinvent the wheel, and sometimes brands try to do so and it’s just… not innovative and feels more like a money grab by saying “it’s new!” I want to see brands that are looking forward so that if better ingredients or formulations become available, they’re not afraid to change or tweak what they have to incorporate those improvements.
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If I don’t like it or find it frustrating to use, I don’t bother at all. There are too many great products in my stash to deal with products that perform poorly! Otherwise, if it smells different, looks off, etc. then I’ll toss.
I don’t keep a written down wish list; I have a running list in my brain of what products are releasing and an idea of which ones I’ll be purchasing in advance.
To a degree, yes, since I have a digital record of everything I review and so I do periodic inventory to have a general idea of the total value.
I tend to ignore all fanciful claims, and I’ve see so much that at this point it’s very hard to convince me that what you’re offering is really new and exciting… sometimes, I get more excited about value sets or mini sets. I do enjoy new formulas from brands that have been hitting it out of the park but temper my excitement knowing that there are so many good formulas out there that even being better is merely incremental!
I like seeing a good mix of promotional images, live models/applications, swatches, and a good color story or theme (names and the like). I want to see the product performing well and see shades/finishes that aren’t overdone.