SUQQU, Zoeva, and Hakuhodo.
I think it’s good to deliberately rotate through different products or by taking a moment every few weeks to pull out something that you know you haven’t used in awhile. My other tip is to keep things accessible and organized–the easier it is to find and use, the more likely you’ll be to use it. It should be organized in a way that makes sense for how you pick or look for your products!
If I have the time, I’ll completely remove it and start over. If I don’t, then I’ll try to correct it, whether that’s layering a glittery eyeshadow to distract from poor blending, buffing cheek colors to oblivion because it didn’t pair well, etc. If it’s the lip color, I’ll usually have time to remove and start again there.
I organize a lot of my makeup by brand, then by formula, and if there’s a lot of a formula (like MAC Lipsticks), then I’ll organize by letter (As, Bs, etc.). I do keep staples out separated by type (e.g. highlighters with highlighters).
Most of the major brands I’ll buy from without quibbling over will it or won’t it be decent. I have started to hold back on buying full lines of certain types of products that seem like they might not be worth reviewing every single shade for (because they’ll fail based on metrics, e.g. 24-hour wear times, the colors all look about the same, like a super sheer gloss, or the price point is too high and is only worth weighing in on from an overall perspective and not for every shade).
I like going from light to dark on the lid with a darker, smokier crease/outer corner.