What’s interesting about this line of questions is really that it makes you think about brands that have been consistent over the years/formulas because we all know that a lot of products get discontinued or reformulated eventually! One of my favorite ranges of highlighters is Makeup Geek’s Highlighter Powders–huge selection, great finish, so blendable–but the quality of newer releases leaves me less confident about future formulas/updates. I’d have to opt for MAC because they have a lot of types, and they tend to be fairly solid with their releases for highlighters.
Always tough to make a commitment… My favorite blush these days–and I feel like I could be happy with this range alone–is Marc Jacobs Airblush BUT the shade range is short, and I didn’t like the brand’s previous blush formula at all so I worry for the future… I feel more confident committing to MAC for all things blush as they’ve consistently made some great cheek formulas over the years.
Even though I haven’t been using any concealers from NARS lately, they have great concealers (I really enjoy Radiant Creamy Concealer and the Soft Matte Complete) in the range presently and have been a leader in concealer formulas AND in shade ranges for years so I feel like I could commit and trust that I’d be happy with their options over time.
This is a tough one, since it’s as much about formulations as it is about shade matching. A couple of years ago, I’d say Guerlain because I get along well with most of their formulas and have for years, but their shade range matches me less and less. These days, if I had to pick a brand to make a lifelong commitment to, it’d be Giorgio Armani — they have stellar formulas and have had popular ones for years (and they don’t seem to discontinue TOO quickly!) and a decent range. Presently, I tend to switch between Too Faced Born This Way and Tarte Rainforest of the Sea, but I don’t feel as confident committing to the respective brands forever even if I love those two formulas!
Pat McGrath, though I think I might yearn for some core shades as the range is presently setup across palettes, so there are a ton of gaps within what they have. I just gravitate toward shimmers and intense pigmentation, and PMG’s palettes have been what I’ve wanted to reuse most. The other consideration would be Viseart, as they have a pretty diverse range (though not quite as diverse in the permanent range–a lot of the shimmery, colorful shades are in limited edition palettes), but they have a really reliable, easy to use formula. I think if I wanted to say more matte/neutral, Viseart would trump PMG. ColourPop was on my mind briefly, but they discontinue shades so quickly that who knows what there might be to choose from at a given point in time!
Right now, my favorite gloss has been Bite Beauty’s Creme Lip Glosses but the biggest weakness is the lack of shades/range, but with the way I use lipgloss, I think I might be able to live with even that edited range. My second contender would be classic Anastasia Lipgloss, which I really enjoy for its more full coverage options but these days I’ve been gravitating toward more semi-sheer to medium, sparkly/shimmery glosses.