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Are you actively seeking new products to purchase or waiting to be impressed?

Weekly Features

Are you actively seeking new products to purchase or waiting to be impressed?

As some questions often are, this one is more designed for readers, so I look forward to seeing how readers feel! As I routinely cover new products, I’m definitely keeping both eyes wide open for new releases.

— Christine

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How would a new brand or product capture your attention?

Weekly Features

How would a new brand or product capture your attention?

If it’s a newer brand but more corporate-backed, then it doesn’t have such a long journey to get on my radar, presuming they offer something interesting or different or have given me some reason to expect readers to care. For a newer, more mom ‘n’ pop kind of brand, I have to see some...

— Christine

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Do you enjoy the increase in brands and products in the beauty space?

Weekly Features

Do you enjoy the increase in brands and products in the beauty space?

Overall, yes, I think so. Is it overwhelming sometimes? Yes. Does it feel like some products are released with little care/thought driving them? Yes. I do, however, feel like more brands are more accessible than ever before, which gives us a great range of types of products, shades, price points,...

— Christine

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Do you feel compelled to keep up with or purchase new releases?

Weekly Features

Do you feel compelled to keep up with or purchase new releases?

HAHA, of course!! This question is less for me and more for readers to answer. Newer releases, whether limited edition or permanent, tend to take precedence over older/existing products, but there are some permanent ranges that are important to have covered. It is, though, easier for me to cover a...

— Christine

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Has the influx of pre-made palettes changed how you approach your routine?

Weekly Features

Has the influx of pre-made palettes changed how you approach your routine?

For me, they actually have. On a regular basis, I’m pretty much testing eyeshadow palettes exclusively; like there are a few times a year when a brand might drop some eyeshadow singles (NARS reformulation) or I try a new range (Sydney Grace) but the majority of eyeshadow products I test are from...

— Christine

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Have you become more or less brand loyalty over the last few years?

Weekly Features

Have you become more or less brand loyalty over the last few years?

Absolutely! I think that brand loyalty has weakened in more plugged-in customers over the last several years. There are just too many brands and products available, and with how common reviews are (both from influencers as well as consumers), it’s so obvious that there are great products found at...

— Christine

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How has the influx in product releases impacted your purchasing decisions?

Weekly Features

How has the influx in product releases impacted your purchasing decisions?

I’ve had to become a more efficient reviewer, and I’ve also had to spend a lot more time figuring out what I can an can’t review, what to focus on, what brands to let go of, etc. I’ve been purchasing and reviewing more products in the last five years, but I run around the same rate – like...

— Christine

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What criteria do you currently use when deciding to buy (or not buy)?

Weekly Features

What criteria do you currently use when deciding to buy (or not buy)?

I look at what readers engage with (views, comments, loves/leaves/wishlist, likes on social media, etc.) from type of product, what brands, and what specifics products performed well (or didn’t). I also look at what is “buzzy” in the community and brands that are new or formulas that seem...

— Christine

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How has your beauty spending changed over the last few years?

Weekly Features

How has your beauty spending changed over the last few years?

I actually think it went down a bit this year, but it’s hard to say as my review budget is always higher for Q4 releases (holiday) than other times during the year. The general trend is that it has gone up as I have become more efficient in reviewing and have found it easier to purchase products...

— Christine

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