Online on July 7th (in-stores on July 14th), there are 16 shades of MAC Vamplify Lipgloss ($20.00 for 0.14 fl. oz.) releasing, with about half of them being repromotes. Some shades are very pigmented while others are semi-opaque, and some shades apply evenly while others are more streaky. They have a light-medium thick consistency that’s not heavy or goopy, but it’s not really thin; however, they’re really smooth and creamy, so they feel nice on. There’s no tackiness initially, and it feels a lot like lip balm to me–soft, smooth, and my lips felt supple. I find they develop light to moderate tackiness as they wear on. They wear anywhere from three to five hours and are lightly to moderately hydrating over time. The formula has strong, vanilla scent (stronger than their lipsticks; I can smell it for a bit even when it is applied, not just in the tube) but no discernible taste.
I’ve finished reviewing the new-for-2016 shades, so here’s a recap of those plus the repromotes. You can find the official launch information here.
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