MAC Anything But Demure is a slightly warm-toned, medium mauve with a cream finish. It is a limited edition lipgloss that retails for $20.00 and contains 0.16 oz.
MAC Anything But Demure Vamplify Lipgloss ($20.00 for 0.14 fl. oz.) is a muted, medium mauve-pink with warm undertones and a smattering of fine, gold pearl. It had good pigmentation that went on evenly, though I noticed some of the gloss welled up in lip lines. It wasn't too noticeable from a normal viewing distance, though. The gloss was comfortable to wear and wore well for four and a half hours. The formula was hydrating for me. Tarte Double Tap (P, $20.00) is less shimmery, darker (95% similar). MAC It's a Strike (LE, $20.00) is lighter (85% similar). Tarte Snap (P, $20.00) is less shimmery, darker (90% similar). MAC Totally Buff (LE, $19.00) is more shimmery, lighter (85% similar). Sephora Earth & Fire (35) (P, $12.00) is lighter, less pigmented (85% similar). NARS Santo Domingo (LE, $26.00) is cooler (85% similar). Anastasia Vintage (-, $16.00) is lighter (90% similar). MAC Deelight (PiP, $20.00) is lighter, warmer, lower quality (85% similar). MAC Viva Glam Ariana Grande 2 (LE, $19.00) is lighter, cooler (80% similar). ColourPop Flying Horses (P, $6.00) is lighter, less pigmented (80% similar). NARS Paradise Garage (P, $26.00) is darker, brighter (80% similar). NARS Chelsea Girls (P, $26.00) is lighter, warmer (80% similar). Marc Jacobs Beauty Skin Deep (344) (P, $29.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.
Our most dramatic lipgloss yet. Infused with a new colour-boosting technology, the formula is loaded with high-powered pigments that glisten with a delicious shine. One swipe loads lips with attitude, as a combination of lush natural oils – including coconut, sweet almond, avocado and sesame – polish with impeccable, moisturizing colour. The glossy colour wears comfortably for hours, for a look that comes on strong and doesn’t let go.