MAC How Chic is This is a moderately warm-toned, medium-dark purple with a cream finish. It is a limited edition lipgloss that retails for $20.00 and contains 0.16 oz.
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MAC How Chic is This Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is described as a "violet purple." It's a brightened, magenta purple with warm, pink tones and fine violet pearl. It had semi-opaque color coverage that went on evenly with smooth, streak-free color that lasted for four hours on me. It was lightly hydrating over time. Urban Decay Bittersweet (DC, $26.00) is more muted (90% similar). Urban Decay Jawbreaker (P, $20.00) is less shimmery, lighter (90% similar). Make Up For Ever 501 Purple (P, $19.00) is cooler (90% similar). Marc Jacobs Beauty Boys Don't Cry (358) (PiP, $28.00) is darker, more muted (90% similar). MAC Narcissus (LE, $20.00) is lighter, brighter (90% similar). MAC Snuggle Up (LE, $20.00) is less shimmery, lighter (85% similar). Marc Jacobs Beauty Raspberry Beret (356) (PiP, $28.00) is less shimmery, warmer (85% similar). Cle de Peau Fast Lane (15) (P, $48.00) is less shimmery, lighter (85% similar). MAC Heroine (P, $18.50)(85% similar). Anastasia Grape Jelly (P, $16.00) is lighter (85% similar). Marc Jacobs Beauty Truth or Dare (208) (DC, $28.00) is warmer (85% similar). MAC Love You Big Time (P, $10.00) is lighter (80% similar). MAC Dilly Dazzle (P, $10.00) is less shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.
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Our most dramatic lipgloss yet. Infused with a new colour-boosting technology, the formula is loaded with high-powered pigments that glisten with a delicious shine. One swipe loads lips with attitude, as a combination of lush natural oils – including coconut, sweet almond, avocado and sesame – polish with impeccable, moisturizing colour. The glossy colour wears comfortably for hours, for a look that comes on strong and doesn’t let go.