MAC What's Going On is a very cool-toned, medium-dark fuchsia with a pearl finish. It is a limited edition lipgloss that retails for $20.00 and contains 0.16 oz.
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MAC What's Going On Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is described as a "hot intense fuchsia." It's a bold, brightened, medium-dark deep pink with fuchsia shimmer and a glossy finish. It had mostly opaque pigmentation that applied very smoothly and evenly. If you have naturally darker lips, I could see this going on a bit more muted or deeper as a result, since there is some visible lip color coming through. It wore well for five hours and was moderately hydrating while worn. Sephora Ultra Violet (18) (P, $12.00) is lighter (95% similar). Burberry Pink Sweet Pea (LE, $29.00) is more muted (95% similar). MAC Viva Glam Taraji P. Henson (LE, $19.00) is darker, more muted (90% similar). Marc Jacobs Beauty Whip It (304) (P, $29.00) is warmer (90% similar). Estee Lauder Violet Rain (LE, $22.50) is more shimmery (90% similar). ColourPop Kink (LE, $6.00) is lighter, less pigmented (90% similar). Marc Jacobs Beauty Not Sorry (378) (P, $29.00) is less shimmery, lighter (90% similar). Dior Soho (888) (P, $35.00) is less shimmery, lighter, warmer (90% similar). Marc Jacobs Beauty Boom Boom (210) (DC, $28.00) is lighter (90% similar). Urban Decay Big Bang (DC, $26.00) is warmer (90% similar). Maybelline Sassy (P, $7.99) is less shimmery (90% similar). Too Faced Totally Smashed (P, $20.00) is more muted (90% similar). Revlon Adorned (DC, $7.49) is lighter, brighter (90% similar). Milani Flashy (DC, $6.49) is more shimmery, darker (85% similar). MAC Treasure Beach (LE, $19.00) is lighter (85% similar). Revlon HD Pink Ruby (515) (DC, $8.99) is brighter, warmer (85% similar). MAC Bracelets Galore (LE, $19.00) is more shimmery, more muted, warmer (85% similar). NARS Off Limits (LE, $26.00) is more muted, cooler (85% similar). Fenty Beauty Plutonic Relationship (LE, $19.00) is darker, more muted (85% similar). MAC Pink Trip (LE, $21.00) is more shimmery, lighter (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
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Our most dramatic lipgloss yet. Infused with a new colour-boosting technology, the formula is loaded with high-powered pigments that glisten with a delicious shine. One swipe loads lips with attitude, as a combination of lush natural oils – including coconut, sweet almond, avocado and sesame – polish with impeccable, moisturizing colour. The glossy colour wears comfortably for hours, for a look that comes on strong and doesn’t let go.