Urban Decay Wrong Number is a very warm-toned, dark pink with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Wrong Number Vice Lipstick ($17.00 for 0.11 oz.) is described as a "soft neutral pink [with a Sheer finish]." It's a medium pink with neutral-to-warm undertones and a natural shine. It had semi-sheer color coverage that applied evenly for the most part, but some of the color seemed to gather into lip lines. The color is closer to my natural lip color, so it isn't as obvious as it would be with a deeper shade, but it may look better/worse depending on how it contrasts with your natural lip color. The color lasted for three hours and was lightly hydrating. Urban Decay Sheer Liar (P, $18.00) is warmer (90% similar). Urban Decay Rush (P, $18.00) is darker, warmer (90% similar). Smashbox Primrose (PiP, $21.00) is lighter, brighter (90% similar). Bobbi Brown Nude Rose (P, $24.00) is darker, more pigmented (90% similar). Urban Decay Rush (DC, $22.00) is cooler (90% similar). MAC Only You (LE, $20.00) is lighter, less glossy (90% similar). Shiseido Streaming Mauve (208) (P, $26.00) is less shimmery, darker (85% similar). Sephora Oui (03) (P, $8.00) is brighter, more pigmented (90% similar). LORAC Belle-ieve (LE, ) is darker, glossier (85% similar). Laura Mercier Raspberry Ripple (P, $25.00) is darker, cooler (85% similar). Urban Decay Naked (P, $18.00) is less shimmery, lighter, more pigmented (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.