Urban Decay Wrath is a moderately warm-toned, medium-dark red with a pearl finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Wrath Vice Lipstick ($17.00 for 0.11 oz.) is described as a "metallic red [with a Metallized finish]." It's a medium-dark red with subtle, warm undertones and a fine, ruby red shimmer. I find it very, very similar to Cruel, just with more pigmentation and finer, tonal shimmer. The shimmer is smoother in this one, so it has a more pearlescent sheen overall. It had nearly opaque color payoff with a creamy, lightly emollient texture that glided on easily and delivered even coverage. This shade wore well for almost six hours and was hydrating while worn. Obsessive Compulsive Cosmetics Role Play (DC, $18.00) is darker (95% similar). Urban Decay Cruel (P, $18.00) is darker, more pigmented (95% similar). NARS Dressed to Kill (DC, $28.00) is darker, less glossy (90% similar). Kat Von D Dazzle (P, $22.00) is more shimmery (90% similar). Revlon Wine with Everything (Pearl) (P, $8.49) is more shimmery, lighter, cooler (90% similar). Shiseido First Bite (RD307) (DC, $28.00) is less shimmery, lighter (90% similar). Kat Von D Adora (P, $19.00) is cooler (90% similar). Sephora Hong Kong by Night (27) (P, $8.00) is darker (85% similar). Marc Jacobs Beauty How Rouge (340) (P, $26.00) is lighter, less glossy (85% similar). Urban Decay Heat (LE, $18.00) is less shimmery, darker, warmer (85% similar). MAC Dare You (P, $20.00) is less shimmery, darker (85% similar). Urban Decay Mrs. Mia Wallace (P, $18.00) is less shimmery, cooler (80% similar). Guerlain Red Strass (327) (P, $37.00) is lighter, brighter (80% similar). Colour Pop Kween (LE, $6.00) is darker, more muted (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.