Shiseido First Bite (RD307) is a very warm-toned, medium red with a pearl finish. It is a discontinued lipstick that retails for $28.00 and contains 0.14 oz.
Shiseido First BIte (RD307) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a muted, medium-dark red with warm, coppery undertones and fine gold pearl. The color coverage was nearly opaque--just a hint of my lip freckle peeking through--but delivered even coverage. The texture was lightly creamy without being slippery and sat well on the lips, as it did not emphasize lip lines or the natural texture of my lips. On me, it lasted for six and a half hours while hydrating my lips over time. MAC Must Be Red (LE, $20.00) is glossier (95% similar). Shiseido Toffee Apple (RD308) (DC, $28.00) is brighter, warmer (95% similar). Smashbox Get Fired (P, $21.00) is darker (90% similar). Estee Lauder Drop Dead Red (320) (P, $32.00) is brighter (90% similar). MAC Sweet Sakura (P, $20.00) is lighter (90% similar). Urban Decay Wrath (P, $18.00) is more shimmery, darker (90% similar). Chanel Dialogue (P, $37.00) is less glossy (90% similar). Maybelline Hot Lava (P, $7.49) is more shimmery, less glossy (90% similar). Revlon Wine with Everything (Pearl) (P, $8.49) is more shimmery, lighter, cooler (90% similar). Sephora Hong Kong by Night (27) (P, $8.00) is more shimmery, darker (85% similar). Marc Jacobs Beauty How Rouge (340) (P, $26.00) is lighter, less glossy (85% similar). Fyrinnae Winter Romance (P, $7.00) is darker (90% similar). Kat Von D Dazzle (P, $22.00) is more shimmery, darker (85% similar). Tom Ford Beauty Impassioned (P, $36.00) is darker, cooler (85% similar). Chanel Coromandel (P, $38.00) is warmer (90% similar). Besame Red Velvet 1946 (PiP, $22.00) is darker, warmer (85% similar). Urban Decay Cruel (P, $18.00) is more shimmery, darker, more muted (80% similar). See comparison swatches / view dupes side-by-side.
Envelop lips in vibrant red color, lasting luster and rich moisture. Rouge Rouge is the go to collection of creamy moisturizing lipsticks in an extraordinary spectrum of reds. Using Vibrant Red Color Technology, Shiseido has exclusively developed sixteen of the most flattering shades-nuanced, intense, unforgettable with a red for everyone.