Marc Jacobs Beauty How Rouge (340) is a moderately warm-toned, medium red with a pearl finish. It is a permanent lipstick that retails for $26.00 and contains 0.07 oz.
Marc Jacobs Beauty How Rouge (340) Le Marc Liquid Lip Crayon ($26.00 for 0.07 oz.) is a bright, coral-red with barely-there red pearl. This was the least "shimmery" shade out of the range. The texture was creamy with a lot of slip, but it dried down to a mostly transfer-resistant, matte finish that felt very lightweight. It took about 10 minutes for this shade to dry down, and even after a half hour on my arm, it did not appear matte/dry. This shade had rich color payoff that went on evenly but slipped into my deeper lip lines as it dried down. It wore well for nine hours and felt neither drying nor hydrating.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Rewrite the (lipstick) rules: Le Marc Liquid Lip Crayon is everything you love about a liquid lipstick in the form of a creamy crayon. It melts into lips with a lightweight liquid sensation, providing powerful one-swipe color with bold impact. A dose of innovative "ghost pearl" gives the matte look a dimensional sheen, which becomes more visible at certain angles to give lips a modern, never-before-seen finish. With the perfect amount of playtime, you get the best of both worlds: instant color that lasts for up to 16 luxurious hours of long-wear. The bold, high-pigment shades feel creamy and comfortable and won’t dry or settle into lines. The crayon offers total control for effortless application. It's easier than ever to shape and fill your lips. Have it both ways: You never need to choose between a traditional lipstick or a liquid again with this new lip innovation.
Dimethicone, Mica, Synthetic Wax, Octyldodecanol, Caprylyl Methicone, Dicalcium Phosphate, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Polyhydroxystearic Acid, Aroma/Flavor, Disteardimonium Hectorite, Propylene Carbonate, Tin Oxide, Tocopherol, Lecithin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ascorbyl Palmitate, Glyceryl Stearate, Glyceryl Oleate, Citric Acid. May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492), Red 28 Lake (Ci 45410), Yellow 5 Lake (Ci 19140), Red 7 (Ci 15850), Blue 1 Lake (Ci 42090).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.