Cruel

Urban Decay Cruel Vice Lipstick ($17.00 for 0.11 oz.) is described as a "red with copper shimmer [with a Metallic finish]." It's a medium-dark red with warmer undertones and a multi-colored shimmer--gold, fuchsia, and copper. It had semi-opaque color payoff, and it felt more Cream like than Sheer, which is a plus (it's supposed to be more like a Cream, just with a lot of shimmer!). The texture wasn't too slippery, so it stayed in place well and applied evenly. This shade lasted for five and a half hours on me and was comfortable to wear. NARS Dressed to Kill (DC, $28.00) is less shimmery, darker, more muted (95% similar). Urban Decay Wrath (DC, $18.00) is lighter, less pigmented (95% similar). KVD Beauty Adora (P, $19.00) is cooler (90% similar). Revlon Wine with Everything (Pearl) (P, $8.49) is more shimmery, lighter, cooler (90% similar). KVD Beauty Dazzle (P, $22.00) is lighter, less glossy (90% similar). MAC Dare You (P, $19.00) is less shimmery, darker, cooler (90% similar). Obsessive Compulsive Cosmetics Role Play (DC, $18.00) is darker, cooler (90% similar). Bobbi Brown Red Fortune (LE, $38.00) is less shimmery, darker, more muted (85% similar). Urban Decay Cruel (P, $18.00) is darker, more muted, warmer (85% similar). NARS Pierce (LE, $26.00) is lighter, less glossy (85% similar). Urban Decay Heat (LE, $18.00) is less shimmery, darker, warmer (85% similar). Sephora Hong Kong by Night (27) (P, $8.00) is darker (85% similar). Marc Jacobs Beauty How Rouge (340) (P, $26.00) is lighter (85% similar). ColourPop Kween (LE, $6.00) is darker, more muted (80% similar). Guerlain Red Strass (327) (P, $37.00) is lighter, warmer (80% similar). Estee Lauder Naked Ambition (120) (P, $32.00) is lighter, more muted, warmer (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

• Brand Description