Urban Decay EZ is a moderately warm-toned, dark coral with a cream finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay EZ Vice Lipstick ($17.00 for 0.11 oz.) is described as a "bright red-orange [with a Cream finish]." It's a bold, bright, medium-dark coral-red with warm, orange undertones and a natural sheen. It was richly pigmented with opaque color that applied evenly and smoothly. The texture was soft, moderately creamy, but not too thick or too dense, so it didn't slide around too much when applied (but it isn't clingy, and it will transfer, as you might expect). The color wore well for six hours and left a stain behind, while the formula was moderately moisturizing. Ardency Inn Original Mix (P, $23.00) is brighter, warmer (95% similar). MAC Cherry Glaze (LE, $20.00) is darker, cooler (90% similar). Tom Ford Beauty Devil Inside (Lip Color) (PiP, ) is lighter, cooler (95% similar). Laura Mercier Cherry on Top (P, $25.00) is darker, less glossy (95% similar). Bite Beauty #003 (LE, $36.00) is darker, cooler (95% similar). Bite Beauty GTA (LE, $26.00) is lighter, less glossy (90% similar). Chanel Arthur (440) (P, $37.00) is more muted, warmer (90% similar). Tom Ford Beauty Tantalize (Right) (LE, ) is lighter (90% similar). Colour Pop Fortune Favors (P, $7.00) is cooler, less glossy (90% similar). Colour Pop Flower SZN (P, $7.00) is darker, less glossy (90% similar). NARS Future Red (LE, $26.00) is darker, cooler (90% similar). Chanel Rouge Corail (P, $37.00) is more muted, cooler (90% similar). Colour Pop Reverie (LE, $7.00) is lighter, less glossy (90% similar). Estee Lauder Empowered (P, $30.00) is more muted (90% similar). Clinique Poppy Pop (P, $19.50) is more shimmery, more muted (90% similar). Colour Pop On Repeat (P, $7.00) is more muted, warmer, less glossy (90% similar). Bite Beauty Holly (DC, $24.00) is darker (90% similar). Dior Ultra Star (777) (P, $37.00) is darker, warmer (90% similar). Estee Lauder Envious (P, $32.00) is darker, more muted (90% similar). NARS Rouge Insolent (P, $26.00) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.