Chanel Arthur (440) is a very warm-toned, light-medium red with a luminous finish. It is a permanent lipstick that retails for $37.00 and contains 0.12 oz.
Chanel Arthur (440) Rouge Coco Lipstick ($36.00 for 0.12 oz.) is described as a "luminous red." It's medium-dark, orange-red with warm undertones and a subtle shimmer and luminous finish. It had mostly opaque coverage that went on evenly and smoothly, though there is still that translucent quality so it isn't fully opaque. The texture has more slip than thickness. It was lightly hydrating and lasted for four and a half hours on me. This is the type of color that is incredibly dupable; there are so many near dupes that just vary by glossiness in the finish or being slightly more orange or redder. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Discover the hydrating new formula of ROUGE COCO lip colour in 29 vibrant shades named for Coco Chanel and the friends, artists and lovers who inspired her. Five colour ranges celebrate her intimate circles. Every shade tells a story . . . a colourful expression of Mademoiselle’s life and legend. Find the shade you love.