Love Bite is a soft, muted coral with warm undertones and a flat, matte finish. The consistency was more watery and dried down rather thin and definitely had a flat, dry matte finish--almost dusty in a way. Even though I exfoliated my lips prior to swatching did not make the application flawless, as there were still imperfections on my lips that the formula highlighted. Surprisingly, it was rather comfortable to wear and I often forgot it was even on. It had semi-opaque coverage (and it's supposed to have medium coverage) that lasted for four and a half hours and was neither drying nor hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
A medium coverage matte lipstick that creates a soft, diffused look. It is completely transfer-proof and long-wearing but also lightweight and comfortable. No cracking or flaking! Leaves lips smooth and fresh.