Tower 28 BeachPlease Lip + Cheek Tinted Balm
Tower 28 Golden Hour is a moderately warm-toned, medium orange with a luminous finish. It is a permanent blush that retails for $20.00 and contains 0.158 oz.
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Tower 28 Golden Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a vibrant, medium orange with moderate, warm undertones and a luminous sheen. I was impressed by how dewy the finish was yet the formula dried down, so it wasn't as prone to sliding around during wear as some other glossier, cream-based formulas can be.
It had semi-sheer to medium, buildable color coverage that took two to three layers for mostly opaque pigmentation if desired. The texture was moderately emollient, lightweight, and creamy without being overly thin or slippery, which made it easy to apply and blend out but allowed me to work with precision and maintain some of the intensity from the initial layer. As a cream blush, it worked well over bare skin and on top of foundations as it did not lift up base products. It wore nicely for eight hours before fading visibly.
As a lip product, it had more medium coverage to start and built up from there. It seemed to dry down more noticeably and had less of a sheen than it did as a cheek color. The product applied fairly evenly but was more prone to separating along my lip lines/catching on imperfections. It lasted for two and a half hours and felt non-drying over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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BeachPlease blush delivers buildable color in a luminous, second-skin finish. This silicone-free formula is made with skin-loving, plant-based ingredients like green tea extract and aloe vera extract to give skin support with every application.
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.