Tower 28 Power Hour is a moderately warm-toned, medium-dark brown with a luminous finish. It is a permanent blush that retails for $20.00 and contains 0.158 oz.
Tower 28 Power Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a muted, medium-dark brown with subtle, warm rosy undertones and a luminous sheen. It had semi-sheer to medium, buildable pigmentation, as marketed, that was easy to apply to bare skin as well as over foundation as it did not lift up or interact poorly with matte or luminous foundations.
The texture was smooth, lightly creamy, and spreadable without being too heavy or too thin, which ensured that the product blended out with ease as a cream blush. On my skin tone, it looked a bit brighter applied and sheered out than it did initially in the pan or swatched on my arm. There was moderate slip initially, but it dried down and didn't feel tacky or emollient to the touch. It lasted well for eight hours as as a cream blush.
As a lip product, it had more medium coverage that built up to full coverage. The texture felt more satin-like and looked less dewy compared to my cheeks. It applied evenly and just barely emphasized my natural lip texture. The color stayed on well for three hours as a lip tint and felt non-drying.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
BeachPlease blush delivers buildable color in a luminous, second-skin finish. This silicone-free formula is made with skin-loving, plant-based ingredients like green tea extract and aloe vera extract to give skin support with every application.
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.