Tower 28 Golden Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a vibrant, medium orange with moderate, warm undertones and a luminous sheen. I was impressed by how dewy the finish was yet the formula dried down, so it wasn’t as prone to sliding around during wear as some other glossier, cream-based formulas can be.
It had semi-sheer to medium, buildable color coverage that took two to three layers for mostly opaque pigmentation if desired. The texture was moderately emollient, lightweight, and creamy without being overly thin or slippery, which made it easy to apply and blend out but allowed me to work with precision and maintain some of the intensity from the initial layer. As a cream blush, it worked well over bare skin and on top of foundations as it did not lift up base products. It wore nicely for eight hours before fading visibly.
As a lip product, it had more medium coverage to start and built up from there. It seemed to dry down more noticeably and had less of a sheen than it did as a cheek color. The product applied fairly evenly but was more prone to separating along my lip lines/catching on imperfections. It lasted for two and a half hours and felt non-drying over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
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$20.00/0.158 oz. - $126.58 Per Ounce
The formula is supposed to have "buildable color" with a "luminous, second-skin finish" that can be used on lips and cheeks. They seem quite pigmented initially, but they are more buildable coverage than they are intense coverage as the moderately emollient consistency readily sheers out in practice. This is likely how most people want their cream blushes to work, as it makes the formula easy to work with as it's quite blendable but can easily be built up for higher coverage where needed.
As a cream blush, the finish was dewy, but it had dried down and no longer felt emollient to the touch, which yielded better longevity on my skin. The formula sings as a cream blush, which would be the purpose I'd recommend these for. They applied evenly and blended out nicely on bare skin as well as over foundation as it did not lift up base products. They lasted around eight hours for most shades before fading--not sliding--on me.
As a lip product, the finish was less dewy and looked more satin. They're weaker as a lip product than a cream blush as the product was more prone to separating along my lip lines or catching on imperfections with so-so wear. They were comfortable enough to wear, as they were thin but not clingy, with color that lasted two to three hours. I did not find it hydrating as a lip product.
Browse all of our Tower 28 BeachPlease Lip + Cheek Tinted Balm swatches.
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.