Tower 28 Magic Hour is a moderately warm-toned, light-medium peach with a luminous finish. It is a permanent blush that retails for $20.00 and contains 0.158 oz.
Tower 28 Magic Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a soft, dusty pink-coral with warm udnertones and a dewy sheen. It had semi-sheer, buildable pigmentation (up to semi-opaque coverage) that adhered evenly to bare skin and blended out nicely.
The texture felt lightly creamy, slightly thicker than other shades in the range, but it wasn't heavy or too thick to the point that it impacted application. I noticed that the surface of mine seemed to have a bit of grittiness to it, which likely was wax bloom, but was fine underneath (I would imagine you could exchange it, I just didn't bother).
As a blush, it worked well on bare skin as well as on top of foundation as it did not lift up base products or create cakiness. It stayed on well for eight hours before fading visibly. As a lip product, it applied somewhat unevenly and was very prone to catching on imperfections and separating along my lip lines; it lasted for two hours at best and felt non-drying.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
BeachPlease blush delivers buildable color in a luminous, second-skin finish. This silicone-free formula is made with skin-loving, plant-based ingredients like green tea extract and aloe vera extract to give skin support with every application.
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.