Tower 28 After Hours is a moderately warm-toned, dark plum with a luminous finish. It is a permanent blush that retails for $20.00 and contains 0.158 oz.
Tower 28 After Hours BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a darker, reddened-plum with subtle, warm undertones and a natural sheen. It had buildable coverage from semi-sheer to low-medium to mostly opaque coverage (two to three layers), and it actually was able to be built up in practice; sometimes, cream blushes can be overly emollient and more product just results in covering a larger area rather than really layering intensity.
The texture was smooth, lightly creamy, and a little thicker but not heavy, so it retained some of that coverage initially but was more inclined to sheer out and was very foolproof to work with as a cream blush. The product dried down within twenty seconds but still looked luminous and a little glossy. I didn't have any issues applying it to bare skin or over foundation by patting and gently diffusing the edges with a fingertip. It stayed on nicely for eight hours as a blush before fading visibly.
As one might expect, its performance as a lip product was more middling; it lasted for three hours, felt non-drying, and applied decently without emphasizing my natural lip texture or catching around imperfections. It did not read as dewy on my lips, though, and had more of a satin sheen.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
BeachPlease blush delivers buildable color in a luminous, second-skin finish. This silicone-free formula is made with skin-loving, plant-based ingredients like green tea extract and aloe vera extract to give skin support with every application.
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.